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YouTubers Can Sway Opinion

Source shutterstock.com l YouTuber Recording Video

For a long time, television had been the ideal way to spend our free time. Now there are too many options, and channels like YouTube have become very popular. All you have to do is to create a video with your point of view and publish the content online. It will be accessible to the millions of users of YouTube.

Most influencers on YouTubers can garner millions of subscribers by publishing content that can be grasped easily. They undertake exhaustive research on the behavioural patterns of users on YouTube and understand their likes and dislikes. They are then able to create content that is customised to allow them to reach out to this audience. Most of the content is about ongoing affairs, including politics. Some of the channels also cater to entertainment and movie songs.

The Best YouTube Channels to Follow in 2021

When we are bored with our everyday life, we move to various social media channels, including YouTube. This channel has a unique benefit that allows users to publish content that can be made by themselves. Once it is published, it can be viewed by any user logging into YouTube. This has led to several YouTube channels that have over a million subscribers. We will discuss some of the best YouTube channels now.

Ajey Nagar - CarryMinati

- Ajey Nagar is known to be among the top YouTubers in the country with his channel named CarryMinati having around 25 million subscribers. He joined YouTube in 2014 and is an Indian gamer, comedian and a rapper. His videos have a combined viewership of 1.7 billion. The videos are in Hindi that allows him to reach out to a broader audience. Most of his videos result in trashing other user-generated content that is getting uploaded onto the internet every day.

- He is said to have renowned celebrities like Henry Cavill and Tom Cruise that helped them to promote their movie. He is believed to take pride in his Indian background and plans to continue to produce his content in Hindi.

T-Series

T-Series is a film production company and a music recording label that was founded by Gulshan Kumar. It is known to be the country’s largest music label and has a massive catalog of music in various Indian languages. It is also the leading YouTube channel with over 151 million subscribers and has a rich collection of videos that has a viewership of over 122 billion. T-Series has been in a long-drawn battle for the top honors with PewDiePie, and the competition provided T-Series global recognition.

The channel publishes content in several languages apart from Hindi. It also releases content in Portuguese, English, and Spanish. The massive addition in subscriber count is attributed to the rich music content that is published by T-Series periodically.

BB ki Vines

Bhuvan Bam is a YouTube star and is among the best content producers on the video-sharing platform. He has shown us how you can be popular if you can publish enticing content. He was among the first ones to cross the landmark of 10 million subscribers, and his subscribers have continued to grow. His channel BB ki Vines is all about him and various instances covering his family too. The channel currently has 18.9 million subscribers, and his content has a total viewership of 2.7 billion.

His sense of humour has helped him get an award for the “Most Popular YouTube Channel” and also won the “Global Entertainer of the Year” in 2019. His content is popular due to the sarcasm, but the channel has seen widespread criticism too.

SET India

Sony Entertainment Television is a television channel that shows non-stop entertainment round the clock. SET India has several channels on YouTube in various languages and genres. Being an entertainment channel on television, it is never dearth on content and can react to a diverse needs for its subscribers. They have a sensible storytelling technique on YouTube that has led to 81 million subscribers on YouTube, and its videos have a combined viewership of 64 billion.

With a massive number of subscribers, it has been continuously ranking in the top ten YouTube channels with most subscribers. It has continued to add subscribers due to its homegrown content on entertainment cutting across different genres.

Sandeep Maheshwari

YouTube channels are not only about entertainment. There are YouTubers like Sandeep Maheshwari, who is a motivational speaker and an entrepreneur. His content is all about motivational speeches that help the subscribers to surge ahead with success and happiness in life. He has over 16.6 million subscribers and enthralls his audience as he has seen the ups and downs of life. His YouTube channel has over 963 million views.

Over time, he has grown to be among the most popular Indian YouTubers and is a regular in most such rankings. He had started as a photographer and has a Limca record in photography. He conducts several seminars, and most of them are free.

Zee TV

Like SET India, Zee TV is also a 24-hour entertainment channel with a multitude of content across several genres and languages. They also run a YouTube channel and publishes entertainment related content from its vast repository of content. They run several television channels cutting across languages and genres that go on to be its database to rely on for the YouTube channel. They run several YouTube channels for the TV channels operating its brand.

Most of the content on its channel is about clips from its television content and movie trailers. Zee TV has around 49.9 million subscribers and has a combined viewership of 51 billion for its content. It is among the highly ranked YouTube channels based on subscriber count.

Technical Guruji

Gaurav Chaudhary and his YouTube channel are all about technology in a language that is understood by the large audience base that he has. His YouTube channel – technical Guruji is all about making technical videos in Hindi so that more people across the country can have a grasp of technological advancements and the latest mobile phones. He has a second YouTube channel named Gaurav Chaudhary that connects with his subscribers and talks about his life in Dubai.

The Technical Guruji channel has around 18.7 million followers, and his videos have had 2.11 billion views. His other YouTube channel has 3.84 million subscribers. His content has also faced flak for talking on relatively trivial topics without taking any stand, but his subscribers feel otherwise.

Amit Bhadana

He is another youngster who has a broad audience on YouTube within a short time. His YouTube videos are about everyday affairs with a dash of humour and sarcasm. They also relate to the situations any middle-class person could face in a day. As a result, his videos also resonate well with the masses. His youthful videos are also a reason why Amit resonates with the groups. His YouTube has around 21.2 million subscribers while his videos have a viewership of over 1.6 billion.

Amit has also been awarded the Best YouTuber Award at the Dada Saheb Phalke International Film Festival in 2019. He is an all-in-one who not only writes the script for his videos but also directs and edits them too.

ChuChu TV

ChuChu TV is a creation of content targeted at kids. It is a network of Indian YouTube channels and is also among the largest creators of content in the country. It makes 2D and 3D animated videos of various familiar nursery rhymes that are aesthetically sound and liked by kids very much. It is among the top YouTube channels in the country based on subscriptions and currently has over 39.3 million subscribers.

The YouTube channel helps to teach kids some of the nursery rhymes through a combination of numbers, colours, shapes, etc. They also help to imbibe a sense of human values in kids. It is also famous in other countries like the UK, the USA, the Middle East, South East Asia, and Ireland.

Shemaroo Filmi Gaane

Shemaroo Entertainment is a content creator, aggregator, and distributor in the entertainment industry. It now has a vast library of movies in various Indian languages. It has wide popularity among the Indian diaspora in foreign countries like the UAE, Singapore, USA, Australia, and the UK. It also has several YouTube channels that are used to upload Hindi songs and clips of Hindi movies along with a host of kids' content. The Shemaroo Filmi Gaane YouTube channel has around 40.6 million subscribers, and its content has viewed over 19.6 billion times.

The Shemaroo Filmi Gaane channel is the storehouse of several Bollywood chartbuster songs from films of yesteryears as well as recent ones. Having a pioneering background in Hindi cinema and film music, the channel has an exhaustive library that makes it a big draw for its patrons.

You Tube Channels Can Influence Our Minds

Source shutterstock.com l Woman holding smartphone

Social media has been a significant influencer in our lives. Among them, video publishing ones like YouTube has been growing in popularity every day. We prefer videos as we can relate to the content, and the combination of audio and video can make an everlasting impact on our minds.

Influence Purchasing Behaviour

Source shutterstock.com l Online shopping

One of the newer channels of communication is by using videos. As a result, video publishing websites like YouTube, DailyMotion, and Vimeo have been growing in popularity. There has been a specific section of influencers who have their channels on YouTube where they publish their videos regularly. Social media influencers are more effective in promoting a product. These influencers have a broad audience, and advertisers find it prudent to market their solutions through them.

Their videos touch a unique cord with their subscribers, and the influencers make the brands trustworthy to their audience. It can be done because of the relationship that has been built over time. These creators create several vlogs, tutorials, etc. by which they propagate several products periodically.

Changes Your Mood

Source shutterstock.com l Changing mood

Most videos on YouTube that are published by influencers are quick to move the viewers. It is because we have a sensitive mind and studies show that our feelings can be easily swayed even by strangers. The studies have considered a massive number of vlogs from influencers with a sizable number of subscribers.

The internet has been shaping our lives over a long period. There has been an ongoing phenomenon by which we try to find out people with a similar opinion. It is one of the reasons for the increasing number of YouTube subscribers for various channels of varying genres. There are YouTube channels that have content on satires, as well as others that deal with entertainment and songs.

Impacts Our Culture

Source shutterstock.com l Cultural impact

Social media impacts how we lead our lives to a great extent, with YouTube being one among them. It can also reorganise our thought process, making us alter our behaviour. The influencers are quick to analyse their audience and find out the topics that attract more viewers and produce more content on them.

Studies have also confirmed the effect that channels like YouTube have on our culture. With the advent of videos, the viewers on YouTube can easily relate themselves with what they see in the video. Most YouTubers try to talk about everyday issues while putting across the point they wish to talk about, and this makes the subscribers relate themselves to it quickly.

Can Be Directed Towards Kids

Source shutterstock.com l Kid playing with smartphone

Recently, there has been a concerted effort to target children through online videos. There are several YouTube channels targeted at children. Most of them deal with the passions of kids, including nursery rhymes and various activities that can be done by kids. These channels also have high viewership and subscriptions. There are different YouTube channels for kids like ChuChu TV and Boram Tube Vlog that are preferred by kids.

There could be some videos that could be disturbing for children, and it may corrupt their young minds. Parents need to check what their kids are viewing online, including video sharing websites like YouTube. One way to ensure this is to make your kids use the YouTube Kids app that puts up only those videos that can be viewed by kids.

Digital Marketer, Blogger
Sanjay Das
Sanjay is a marketing professional with more than 15 years of experience. He has a penchant for writing blogs and articles and has written over 350 blogs across diverse topics and industries. Sanjay takes a keen interest in SEO-based content writing for websites and social media. He also runs his own blog for digital marketing articles.

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