30 Anti-Aging Serums: Know Top Options for All Skin Types, Budgets and Complexion Goals in 2023

30 Anti-Aging Serums: Know Top Options for All Skin Types, Budgets and Complexion Goals in 2023

Look, we’re not telling you that you need another skincare product, but a targeted anti-aging serum might be just the thing your skin is craving. Here, 30 top-performing serums that beauty pros and aficionados have put to the test, for all skin types and at all price points. Let this be your guide to finding your skin's perfect match.

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Are Anti-Aging Serum Effective for Real?

Anti-aging serum is a huge market in India and worldwide with every cosmetic brand fielding their product in the category. When it comes to serum, there are a few who say that it does not make any impact but there are others who swear by the results. The truth is that there are these anti-aging serums that are very effective. However, while buying the anti-aging serum, we often do not focus on the ingredients.

Experts suggest that you should always focus on what goes into the product while buying any anti-aging serum. For instance, retinol is a proven ingredient that is known to reverse the sign of ageing and therefore should be one of the ingredients in your anti-ageing serum. We often make the mistake of focusing on the moisturiser content of the cream rather than anti-aging ingredients. While moisturiser is an important ingredient, it is the ones like retinol, hyaluronic acid that make the major difference. So, when chosen with the right ingredients, anti-aging serums are very effective on your skin.

Importance of Anti-Aging Serum

Let us now also talk about the various importance of anti-ageing serums.

1. Skin Tightening and Hydration

There are various signs of ageing, such as wrinkles, excessive dryness, fine lines, etc. These symptoms emerge as your skin loses elasticity and firmness. Applying anti-aging serum regularly replenishes the required oils and other ingredients that slow down and reverse the skin ageing process. In most of the good quality serums, the ingredients used are vitamin E, sweet almond oil, sesame oil and so on. These ingredients are effective in reducing the sagging and wrinkles on the skin if applied regularly. Further, the hydrating properties of other ingredients also resolve dry skin patch problems.

2. Gain Skin Glow and Radiance

With age, the natural glow and radiance of the skin starts diminishing thus making the skin appear older. The right anti-ageing serum works towards restoring the moisturiser and maintaining the radiance from within. Yet again it becomes very important to read and know about the ingredients present in the serum for the best results. However, any ingredient that works towards repairing and renewing the cells along with keeping the moisture balance of the skin intact will work in restoring the natural glow of the skin.

3. Increases Your Self-Confidence

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We all tend to shy away from public gatherings, parties and other events if our skin is not up to the mark. It is a very natural phenomena and with age the consciousness towards our skin just increases. Applying anti-aging serums that work from within to slow down the process of ageing and even restoring the natural moisture and suppleness work wonders in boosting our confidence. Naturally, when we look good, our confidence enhances and therefore these serums play a very important role in doing so.

4. Prevents the Occurrence of Age Dark Spots and Uneven Skin Tone

Yet another sign of ageing is dark spots and uneven skin tone which increases with age. In most of the good quality serums, ingredients such as vitamin C and antioxidants get rid of the dark spots and uneven skin tone. Uneven pigmentation and dark spots get cured naturally with the regular application of these anti-ageing serums of good quality.

Top 30 Anti- Aging Serums That Actually Benefit Your Skin

Now, let us look into various anti-ageing serums to pick from

Top 10 Serums with Vitamin C

Here are top 10 serums with vitamin C for glow and reversing the anti-aging process.

1. Clinique Fresh Pressed 7-Day System With Pure Vitamin C

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Get younger-looking skin with this Clinique set of cleansers and serum infused with the goodness of vitamin C. The set includes seven single-use packets of renewing powder cleanser and 7-day vial of Daily Booster. Both cleanser and serum are infused with the natural vitamin C which is known as one of the most powerful de-ageing vitamins. With regular use, you will realize the visible difference in the skin. Since the natural vitamin C starts deteriorating when exposed to oxygen, therefore, each vial is separated. Start with the cleanser to clean your face and then apply the vitamin C serum for the best results. You can buy Clinique Fresh Pressed 7-Day System With Pure Vitamin C on nykaa.com for just Rs. 2,950.

2. Yeouth Anti Aging Vitamin C Serum For Day with Hyaluronic Acid

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This serum comes with the power of vitamins C and E along with hyaluronic acid. The anti-aging serum has the power of vitamin C which aids the production of collagen to keep the skin looking younger. Further, vitamin E in this serum not only restores the skin but also combats the effects of the sun. This simple non-greasy formula is perfect for all skin types but ensures to reading the ingredients. All you need to do is to apply this serum simply on the damp skin for the best results. Last but not the least, Hyaluronic acid retains the water molecules and therefore gives the skin a plump and spongy effect. Buy this anti-ageing serum on amazon.in for just Rs. 3,196.

3. Jeva Vitamin C Serum with Hyaluronic Acid for Anti Aging and Brightening

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The cruelty-free and paraben-free serum from the house of Jeva Vitamin is enriched with the goodness of hyaluronic acid. Apart from reducing the ageing signs, Vitamin C also heals the wounds both deeper and on the surface leaving skin spotless and brighter. The powerful formula fights the ageing signs such as acne, dark spots, wrinkles and blemishes. Vitamin E on the other hand has an antioxidant that promotes collagen production and reduces the signs of ageing. A regular application of this serum leaves brighter and firmer skin and reduces wrinkles as well as fine lines considerably. Free from harmful chemicals, this serum is ideal for all skin types. If interested, you can buy Jeva Vitamin C serum on nykaa.com for just Rs. 245.

4. Mamaearth Skin Illuminate Face Serum

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Mamaearth vitamin C face serum protects the skin against dark spots by reducing melanin production. The anti-oxidants not only reduce but also reverse hyperpigmentation, dark spots, acne spots and so on. Another ingredient in this serum is turmeric for instantly glowing skin and brightening the skin from within. Both vitamin C and turmeric complement each other to reduce ageing signs. Yet another ingredient is squalane which is a plant-derived super hydrating ingredient and the skin requires it for maintaining proper hydration in the skin. With age, the body stops producing natural squalane thus increasing wrinkles and other ageing signs. Mamaearth face serum is a complete solution to all age-related skin problems and is available on the official website of Mama Earth for just Rs. 599.

5. The Man Company Collagen Boosting Face Serum

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"Vitamin C Face serum from The Man Company is an ideal solution for men. Along with the goodness of vitamin C, the serum also includes other potent ingredients such as hyaluronic acid, gotu kola extract, Licorice extract, moringa essential, aloe vera extract and citric acid. All these vitamins and ingredients form a potent solution that works collectively towards combating ageing signs such as wrinkles, fine lines and blemishes. The toxin-free ingredient is suitable for all types of skin in boosting collagen and adding radiance. Buy this sulphate free and harmful chemicals-free serum on amazon.in for just Rs. 342.

6. The Derma Co 0.3% Retinol Face Serum

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This serum from the Derma co. comes with 0.3% retinol which exfoliates the skin and maintains the skin’s natural pH. With the latest stabilization and delivery technologies, the skin-irritating properties of retinol are stabilized therefore making the application easy. Since the serum has a blend of retinol and vitamin C, it becomes a complete solution for preventing the skin from ageing signs. Retinol is also effective in fading the dark spots and prevents post-inflammatory hyperpigmentation, therefore reducing the pigmentation. Further, the antioxidant and skin-brightening agent reduces the pigmentation effects and uneven skin tone. You can buy this serum from The Derma co on amazon.in for just Rs. 719.

7. Skin Ceuticals Prevent C E Ferulic 30ml

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If you are looking for a unique combination of antioxidant and skin-healing ingredients then this serum from SkinCeuticals is the perfect option. With 15% I-ascorbic acid, 0.5% ferulic acid and 1% alpha-tocopherol, this serum is also rich in vitamins C and E. Further, these ingredients also protect the skin from external factors to prevent the skin from the signs of ageing. Further, if you do not like the sharp fragrance of skin care products then this serum is a perfect option for you. Enhance the production of collagen with this powerful serum from SkinCeuticals. Buy this serum on amazon.in for just Rs. 13,000.

8. Arata Natural Hydrating Anti-Ageing Face Serum

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This non-greasy formula from Arata Natural comes is a powerful blend of natural oils and plant-based extracts. Apart from preventing ageing signs, the serum also boosts circulation and makes the pores firmer. The evening primrose oil enhances the cell structure and increases the elasticity. On the other hand, rosehip oil and geranium oil moisturises the skin from within and enhances collagen. Another ingredient is Frankincense oil which is known for its anti-aging properties. other ingredients such as lavender oil and carrot oil are also added to the mix for long-lasting and effective results. Say goodbye to the ageing signs with this serum from Arata Natural available on amazon.in for just Rs. 489.

9. Botanic Rain Ayurvedic Anti-Aging Face Serum

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In this serum, natural vitamin C with the essence of hibiscus tightens the skin and enhances collagen production. Further, the serum fights against wrinkles and pigmentation making the skin look younger. Another ingredient in the serum is safflower which contains vitamin E and prevents skin from sunlight damage. Suitable for all types of skin, this serum comes with the astringent properties of Hibiscus controlling the excess secretion of oil and firming up the pores in it. Lightweight and super absorbent, this serum also has vetiver roots and lodhra, super ingredients for defying the ageing process. Buy this vitamin C serum from Botanic Rain on amazon.in for just Rs. 699.

10. TruSkin Naturals Vitamin C Serum 2 oz

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This clinically and dermatologist-tested serum from TruSkin is rich in vitamin C improves the skin tone and fights against ageing properties. On the other hand, MSM increases the absorption of other ingredients thus enhancing the result. Apart from Vitamin C, the serum also includes Vitamin E which nourishes the skin and keeps it hydrated. What makes this serum a better option is the skin-friendly vitamin C i.e. Sodium ascorbyl has higher efficacy compared to the other forms of vitamin C. This skin-firming and brightening serum are available on amazon.in for just Rs. 5,100.

Top 10 Face Serums for Overall Anti-Aging Protection

11. Kama Ayurveda Mini Kumkumadi Brightening Bi- Phase Essence

Kama Ayurveda is a known brand when it comes to natural skin care options. This brightening serum comes with a unique bi-phase formula that hydrates refreshes and rejuvenates the skin. Kumkumadi oil is an ayurvedic formulation of herbs which works towards brightening the skin and restoring the natural radiance. Further, the serum is also loaded with the goodness of Kashmiri saffron which gives a dewy finish to the skin and adds to the natural glow. Further, aloe vera leaf juice gives this serum anti-inflammatory and antibacterial properties that heal the skin from within. Last but not the least, plant-based emollients help in maintaining the skin texture and sheen.

12. Khadi Mauri Herbal Face Serums

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Khadi Mauri herbal anti-ageing face serum has a fine blend of witch hazel, grape seed extract and chamomile extract. Let’s talk about witch hazel which is known for cleaning the pores of the skin effectively and removing excessive oil. Another ingredient is grape seed extract which helps tightens the skin and prevents it from sun damage. Chamomile extract fights the acne-causing bacteria and evens out the skin tone. This serum is relatively easy to use wherein you just need to apply the serum for 15 minutes and wash it off. Buy this serum for 360-degree care of your skin and to reduce all the ageing signs. Buy Khadi Mauri herbal anti-ageing face serum on amazon.in for just Rs. 349.

13. Bolden Glycolic Acid Serum

Retain the natural glow and youth of the skin with Bolden Glycolic Acid Serum. The serum exfoliates the dead and damaged skin with the help of alpha-hydroxy acid and glycolic acid. This entire process is done ensuring that it is not harsh on the skin. Additionally, the serum also combats hyperpigmentation and evens out the skin tone. As a result, on a regular application of this serum, dark spots and other anti-ageing are reduced visibly. Apart from maintaining collagen production, Glycolic acid also evens out the skin tone and replenishes the moisture. The lightweight and easily blendable formula doubles up as a sunscreen during the day. Get this effective serum on desertcart.in for just Rs. 6,209.

14. Estee Lauder Advanced Night Repair Synchronized Multi-recovery Complex

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Get firm and more radiant skin with Estee Lauder Advanced Night Repair serum. Hyaluronic acid is naturally found in the skin but with ageing, you need to replenish it from external sources. Every dropper of this serum shows a visible difference on the skin and regular use makes your skin look firmer. The concentrated formula is lightweight and oil-free therefore easily blending into the skin. Moreover, this serum is completely free from paraben, phthalates and sulfates. Regular usage of the serum minimises the pores of the skin and keeps the skin hydrated for up to 72 hours. Estee Lauder serum is available on nykaa.com for just Rs. 1,350.

15. Good Vibes Dandelion Age Defying Face Serum

Try no Paraben and no sulphate Good Vibes Dandelion Age-defying serum for long-lasting youthful skin. The serum is rich in olive oil, Liquorice extract and argan oil, all three known for their anti-aging properties. With the potent blend of these ingredients, a regular application of the serum reduces the sign of wrinkles and fine lines. Further, the serum also hydrates and provides in-depth nourishment to the skin making it look youthful and radiant. The lightweight and non-greasy formula of the serum blends perfectly into the skin. If you are looking for a product that is animal cruelty-free and also devoid of harmful chemicals such as silicone then this serum fits the bill. Buy Good Vibes Age Defying Serum on the official website of Good Vibes only for just Rs 162.

16.Dot & Key Retinol & Helichrysum Anti Aging Face Serum, Boosts Collagen & Smoothes Wrinkles

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The Retinol & Helichrysum serum from Dot&Key enhances the collagen production naturally therefore fighting the ageing properties effectively. Rosehip oil which is rich in vitamin A is one of the ingredients in this serum. The molecules of this oil penetrate deep into the skin improving the moisture and collagen levels. Another ingredient Helychrisum has magical heating properties and is also known as Immortelle for its collagen regenerating properties. Last but not the least Retinol slows down and reverses the sign of ageing. You can buy this serum on nykaa.com for just Rs. 1,016.

17. Phytorx Intensive Repair Anti- Ageing Serum

Lotus intensive repair anti-aging serum is a rich blend of active ingredients such as ginseng and ginger. Ginseng contains high levels of Vitamins and minerals that help to repair the skin. Furthermore, Ginseng also has brightening and lightening properties. Another ingredient, ginger, also has anti ageing properties. If you are looking for a complete solution then Lotus intensive repair would be a good choice. Buy this serum on the official website of Lotus for just Rs. 716.

18. Olay Total Effects 7-In-One Anti-Ageing Serum

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A fast absorbing and non-greasy formula, Olay Total Effects serum has a dense concentration of Vitaniacin to take care of 7 anti-ageing problems. Since the lightweight texture is absorbed quickly and deeper, the effects are visible after a few applications of serum. Ingredients such as vitamin C, green tea extracts and niacinamide form a potent combination for fighting all major effects of ageing and make your skin look brighter and younger. Buy Olay Total Effects Serum on nykaa.com or just Rs. 849.

19. Blue Nectar Kumkumadi Radiance Glow Night Serum

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This serum from Blue Nectar has a powerful blend of 26 herbs that works together to prevent and slow down the ageing process. The potent formulation of herbs like Kesar, Nagka, Padma, Nisa etc ensures that just a few drops used on a daily basis bring the glow and radiance from within. Not only regular use of this serum diminishes wrinkles and uneven skin tone but also repairs skin pigmentation thus illuminating the skin from within. You can also use the serum under the eye to reduce the dark spots and puffiness. Give a try to Blue Nectar Kumkumadi Ayurvedic anti-ageing serum available on amazon.in for just Rs. 825.

20. WOW Anti-Aging Night Face Serum

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The anti-aging skin serum from Wow Skin refreshes the skin and reduces the effect of tiredness on your face. Infused with the goodness of rosehip oil, hyaluronic acid, avocado oil, Vitamin B3 and pro-Vitamin B5, this serum actively reduces age spots and fine lines and improves the skin texture. The serum is suited for all skin types and can be used during the night. For best results use this serum every day at night and see the visible results. Give this serum a try available on amazon.in for just Rs. 359.

Top 10 Anti Aging Serum with Targeted Power Ingredients

21. Kiehl's Retinol Skin-Renewing Daily Micro-Dose Serum

Kiehl’s anti-ageing serum has the perfect blend of the required ingredients such as retinol for men. Formulated with pure retinol, the serum is also a rich source of daily strength micro-dose of ceramides and peptides. The non-irritant formula of this serum ensures that you can apply it during the day as well as at night. Buy this serum on ubuy.co.in for just Rs. 7,175.

22. The Ordinary Buffet Multi-Technology Peptide Serum

Cutting edge ingredients such as Matrixyl 3000, Argirelox and Matrixyl synthe’6 work together to prevent ageing signs and give a younger and refreshing look to the skin. Further, the peptides complex also reduces wrinkles and tightens loose skin. Perfect for the skin of men, The Ordinary however advises avoiding using the serum if you are already using any vitamin C product. Buy this serum on flipkart.com for just Rs. 1,449.

23. Lumin Anti-Wrinkle Serum

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The love and hate relationship that we have with the sun is the reason why Lumin, anti- wrinkle serum, is needed. This roll-on serum is simple to apply and very effective on the male skin. All you need to do is to roll-on the serum on the signs of ageing such as wrinkles, blemishes and fine lines. Powerful combination of pomegranate extract, cabbage extract, hyaluronic acid and other such ingredients is tough on the ageing signs but soft on your skin. Get this anti-wrinkle serum on iherb.com for just Rs. 1,135.

24. Rejusure Niacinamide 10% + Zinc 1% Face Serum for Blemishes, Acne Marks, Oil Balancing & Dark Spots

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Get rid of ageing signs such as dullness, wrinkles, blemishes and fine lines with Rejusure Niacinamide. Since Niacinamide is a stable form of vitamin B3, it effectively reduces rigid ageing signs such as dark spots and enhances the skin texture. The combination of 10% niacinamide, 1% zinc and aloe vera extract is perfect for all skin types. Get this paraben free and dye-free anti-aging serum on amazon.in for just Rs. 277.

25. Neutrogena Ageless Intensives Deep Wrinkle Serum

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Neutrogena ageless intense anti-wrinkle serum is a complete treatment for the ageing signs and effects. With the power of Retinol SA and multi-vitamin complex for healthy and vibrant skin. Moreover, the serum skin conditioner hydrates and restores the moisture of the skin for the perfect look. Reduce the appearance of crow’s feet, forehead wrinkles and laugh line wrinkles with this anti ageing serum from Neutrogena. You can try out this serum available on amazon.in for just Rs. 4,306.

26. Mars by GHC Anti Ageing Face Serum

Source www.nykaa.com

With the potent blend of retinol, hyaluronic acid and vitamin C, Mars by GHC is one of the most effective serums for men’s skin. While retinol moisturiser and brightens the skin from within, vitamin C reduces the dark spots and evens out the skin tone. Hyaluronic acid on the other hand locks in the moisture and keeps the skin supple and plum. The age-reversing goodness of this serum is effective and easily available on nykaa.com for just Rs. 799.

27. The Inkey List Beta Hydroxy Acid

This BHA serum from The Inkey List basically works like an exfoliator that contains 2% salicylic acid. The serum penetrates deeper into the skin and fights various skin issues such as blackheads, unclogs the pores and soothes the skin from within. While doing all this, the 1% Hyaluronic acid ensures that the skin does not dry out and the natural moisture balance of the skin is intact. Use it during the day or night at your own convenience on a regular basis. The serum can either be applied on the entire face or can be used as a targeted treatment for the affected areas. Buy this serum on beautynation.in for just Rs. 1,700.

28. Dr.Jart+ Cicapair Tiger Grass Camo Drops

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Tiger Grass is known for its various benefits on the skin and for protecting the skin against various age-related signs such as wrinkles, blemishes and so on. The Dr.Jart+ Cicapair Tiger Grass Camo Drops effectively fights the ageing signs and shows visible results when applied as per the instructions on the pack. The formulation neutralizes the redness and enhances the skin glow. Since the serum has an SPF 44, it can be applied during the day as well. Buy this serum on amazon.in for just Rs. 9,989.

29. Dermafique Age Defying Face Serum

Dermafique Skin science age-defying serum has the underlying strength of advanced Plant Stem Cell technology popularly known as Phyto Cell. The extracts from the rare Swiss Apple known as Uttwiler Spatlauber is highly effective in fighting and preventing the ageing signs. The serum enhances and regenerates the collagen process and therefore delays the effects of ageing. Buy this effective serum from Dermafique on their official website for just Rs. 1,199.

30. Dermalogica Biolumin-C Serum Brightening Vitamin C Serum

This high-performance serum from Biolumin - C vitamin serum helps in brightening, firming and lightening the skin effectively. With advanced biotechnology and stable vitamin C, the serum helps in preventing the signs of ageing and restoring the natural moisture of the skin. Apart from reducing the ageing signs, the serum also corrects radical-free damage. Buy this serum on dermalogica.in for just Rs. 2,900.

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From our editorial team


When it comes to anti-aging skin care, regardless of your skin type, incorporating a serum is very important. Anti-aging serums are beneficial in combating skin problems such as wrinkles, fine lines, dark spots and hyperpigmentation. The products tested are gentle formulas and contain no harsh chemicals or fragrances. In addition, it is rich in active ingredients that are very good for the skin, leading to youthful skin. These serums do wonders for your skin