Who Doesn’t Want a Brighter, Whiter Smile(2023)? 30 Best Teeth-Whitening Toothpaste in India, Which Can Help You Smile with Confidence.

Who Doesn’t Want a Brighter, Whiter Smile(2023)? 30 Best Teeth-Whitening Toothpaste in India, Which Can Help You Smile with Confidence.

Whitening toothpaste provides a range of dental benefits - from accelerating the process of whitening your teeth to strengthening your enamel. But with new-to-market launches, natural formulations, and tried and true favourites, there’s a handful of whitening tubes of toothpaste worth considering if you’re gearing up for a big event. So we have zeroed in on some of the whitening tubes of toothpaste in our list below.

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The Problem of Teeth Looking Discoloured

Tooth discolouration is a state where the teeth looks dull or yellowish or sports dark and prominent stains or patches, or all of the above. Teeth are naturally white in colour and tooth discolouration indicates abnormality. It could be plaque, cavities, tartar, food particles sticking to the teeth, thinning of enamel or some other dental diseases. Speaking of enamel thinning, it is also caused by advancement in age.

Aging erodes the white upper layer of the teeth known as enamel and gradually exposes the yellowish lower layer. But we are not discussing tooth discolouration that happens due to aging or some other inevitability. We are discussing tooth discolouration that is the result of poor oral hygiene. This state is preventable and can be done by incorporating a teeth whitening toothpaste in your daily brushing routine. This BP Guide delves into the causes of teeth discolouration, types of toothpastes and gives a curated list of whitening toothpastes.

Common Causes of Tooth Discolouration

Following are the 3 common causes of tooth discolouration.


Cavities are small patches of damaged areas on the teeth. The damage is permanent and they later develop into holes. Cavities are caused by a variety of factors, most common among them are poor hygiene and consumption of sugary food. Cavities make your teeth look ugly. The random patches of dark, damaged areas stand in stark contrast against the white, undamaged areas.

Dental Plaque

Plaque is a sticky film of bacteria that is formed on the surface of your teeth. If plaque is left untreated, it hardens to form tartar which imparts a disgusting yellowish colour to the teeth. Tartar is difficult to remove. Tartar buildup can be prevented by regular brushing and flossing. Besides tartar, plaque also causes cavities- another major cause of tooth discolouration. The bacteria in plaque comes in contact with food particles to form acids. These acids destroy tooth enamel to cause cavities and a gum disease known as gingivitis.

Beverage and Tobacco Stains

This is the most common reason for tooth discolouration. A majority of people drink at least 2 cups of tea or coffee a day. Tea and coffee leave behind stains that make the teeth look dull. Cigarettes stain the teeth too but cigarette stains are more prominent than tea/coffee stains and are tougher to remove. There are special toothpaste available for smokers that remove tough tobacco stains. Dental staining is also caused by alcohol, especially wine, and richly coloured food like curries (natural colour) and ice cream (artificial colour).

Types of Toothpastes

The 6 types of toothpastes are as follows.

Fluoride Toothpaste

Fluoridated toothpaste is the most common type of toothpaste. Over 90% of toothpastes are of this type. In fact, there are high chances that the toothpaste in your bathroom is of this type. The popularity of this type of toothpaste can be explained by its contribution to oral health. It fights cavities and tooth decay, and remineralizes those teeth that are showing small patches of decay. It also strengthens the enamel. Fluoridated toothpastes also eliminates bad breath if they are flavoured with breath freshening ingredients like mint, menthol, etc.

Smokers' Toothpaste

Smokers’ toothpaste, as the name suggests, are meant for removing stains caused by heavy smoking. Such toothpastes contain abrasive ingredients that scrub the tobacco stains of the surface of the teeth revealing the white teeth beneath the stains.

Herbal Toothpaste

Herbal toothpastes are 100% natural meaning they contain no chemicals normally found in toothpastes. This toothpaste is the ideal toothpaste for those who wish to remove chemicals from their lives as much as possible. The formula of these toothpastes contain natural ingredients only. Herbal toothpastes are also ideal for those with teeth sensitivity as these toothpastes do not contain abrasive ingredients. Some herbal toothpastes contain 0% fluoride. While such toothpastes may be ideal for some but they will not provide protection against tooth decay. It is for the best if you buy a herbal toothpaste that contains small amounts of fluoride.

Toothpaste for Sensitive Teeth

These toothpastes are specifically meant for people with tooth sensitivity. People with sensitive teeth have trouble consuming hot and chilled food. They feel a sharp pang in the teeth when they do consume and sometimes that pain is unbearable. The reason behind this pain is that the teeth develop microscopic holes that lead to nerve endings. The sharp and sudden pain occurs when food or drinks come in contact with the nerve endings. Sensitivity toothpastes contain ingredients that block these microscopic holes and protect the nerves, eliminating the sharp pain as a result. Sensitivity toothpastes take time to show results.

Teeth Whitening Toothpaste

A dazzling smile is coveted by all, and one needs sparkling white teeth for a dazzling smile. Teeth whitening toothpastes are made specifically for this purpose. They contain ingredients that gently scrub plaque and tartar buildup, and stains from the surface revealing the natural whiteness of the teeth. Teeth whitening toothpastes contain abrasives and some of them might not be good for people with sensitive teeth.

Children's Toothpaste

Source rotherdhttps

Children’s toothpastes are less ‘aggressive’. They contain less amount of fluoride so that children do not ingest much of it. There are also fewer abrasives so that children don’t develop tooth sensitivity. One of the striking features of children’s toothpastes is flavour. They come in a variety of flavours (especially fruit flavours) that makes brushing enjoyable for the kids. The toothpastes also come in attractive packages with superhero prints on them, or prints of popular cartoon characters.

30 Best Teeth Whitening Toothpastes in India, Curated for You

Following is a list of 30 teeth whitening toothpastes. It has been divided into 2 groups. The first group contains 20 toothpastes that are less than Rs. 500 each and the second group contains 10 toothpastes that are above Rs. 500 each.

Price Range: < Rs. 500

1. Bentodent- Toothpaste with Activated Charcoal and Premium Mint

Source www.amazon.in

This mint-flavoured and natural toothpaste contains activated charcoal and bentonite clay. The clay remineralizes and the activated charcoal scrubs stains from every nook and corner of the teeth to give them superior whitening. The contents of the toothpaste are enamel safe and will clean your teeth without harming them. Besides, the formula is free from harmful substances like SLS, fluoride, glycerine and artificial colours so there is no question of any side effects whatsoever.

The toothpaste protects the teeth, eliminates bad breath and gives you dazzling white teeth. It is available in a pack of 2 with each tube having a net weight of 100 grams. You can buy this pack for Rs. 290 from amazon.in.

2. Perfora- Fluoride-free Toothpaste for Superior Cleaning

Source www.amazon.in

This toothpaste will give you superior white teeth but that is just one of the many benefits afforded by this product. It also cleans the teeth effectively, improves gum health and prevents cavities. The formula contains two ingredients that make this toothpaste highly effective in teeth whitening and cleaning. They are nano-hydroxyapatite and sodium bicarbonate (baking soda).

These two ingredients combine together to scrub stains from the surface and reveal the naturally white teeth beneath. The toothpaste is a soothing lavender flavour. The net weight of a tube is 100 grams and you can buy it from Amazon for Rs. 349.

3. Glodent- Teeth Whitening Vegan Toothpaste

Source www.amazon.in

The formula of this toothpaste contains the goodness of papaya, pineapple, meswak, xylitol and neem. These natural extracts in the toothpaste fights microbes and strengthens the gums, has been clinically proven to whiten the teeth, and has an anticavity action. This toothpaste will give you glowing teeth and stronger gums. It is available in a pack of 3 on Amazon for Rs. 354 a pack. The net weight of each tube is 70 grams.

4. Dente 91- The Stain Removing Expert

Source www.amazon.in

This toothpaste has a unique and powerful formula containing sodium hexametaphosphate, covarine blue, nano hydroxyapatite and lactoferrin. Sodium hexametaphosphate reduces superficial stains, covarine blue improves whitening; nano hydroxyapatite strengthens the enamel, reduces hypersensitivity and repairs cavities; lactoferrin kills fungus and bacteria, is effective against gum disease and reduces bad breath. This toothpaste has the ability to reduce stains by 63% in just 3 days and whiten teeth by 80% in the same amount of time.

Besides, the ingredients in the formula ensures that your overall oral health gets better. Buy this toothpaste from Amazon for Rs. 179 ( 70 grams).

5. Devsutra- Herbal Toothpaste

This herbal toothpaste is 100% natural. It contains no fluorides or artificial colours. The formula is a blend of 14 natural ingredients that leave your mouth super clean with a feeling of freshness. Apart from this, toothpaste is highly effective in whitening teeth. This toothpaste is available in a pack of 3 on Flipkart. The net weight of each tube is 100 grams. The price of the pack is Rs. 270 (3 x 100 grams).

6. Colgate Visible White- Aromatic Mint Toothpaste

Our next pick is a toothpaste that promises inside-out whitening of your teeth in just 3 days! It uses active oxygen technology that removes tea, coffee and tobacco stains thus giving you a dazzling white smile. The best part of this toothpaste is that it lets you know whether it's working or not. If you feel a warm sensation in your mouth while brushing, it indicates that the toothpaste is working its magic. The net weight of a tube is 25 grams and you can buy it from Flipkart for Rs. 130.

7. Himaira -Toothpaste that Protects Enamel

This teeth whitening toothpaste contains activated charcoal, tea tree oil, neem oil , camphor oil , peppermint oil, clove oil and coconut oil. It is the ideal remedy for yellowing teeth and stained teeth. The tea tree and neem oil gently removes tartar and plaque buildup giving you clean and white teeth. The activated charcoal scrubs and removes stains from the surface of the teeth.

The neem oil ensures good gum health. Camphor oil, clove oil and peppermint oil helps manage toothache. Besides teeth whitening, the toothpaste has antibacterial action, prevents tooth decay, keeps teeth strong and healthy and freshens breath. The net weight of this product is 100 grams and it is available on Flipkart for Rs. 149.

8. HealthVit- Toothpaste with Activated Charcoal

Source www.nykaa.com

This toothpaste has been fortified with activated charcoal which is known for its cleansing and brightening effects. It will enable you to smile with confidence. It effectively removes coffee, wine, tea and cigarette stains without damaging sensitive teeth. It also has an antibacterial action that detoxes your oral cavity by removing bad breath and fighting cavities. This toothpaste is in mint flavour. The net weight of a tube is 100 grams and it costs Rs. 200 on Nykaa.

9. SmiloShine- Menthol Flavour Toothpaste

Source www.amazon.in

This foaming fluoridated toothpaste contains activated charcoal and sodium chlorite which are two of the best agents of teeth whitening. It gently scrubs the surface of the teeth effectively removing stains, plaque and tartar buildup, revealing your natural white teeth that lie underneath them. It is capable of removing stains of alcohol, tobacco, tea, coffee and food particles. Besides, this toothpaste fights against cavities and protects teeth enamel. The toothpaste comes in a menthol flavour which freshens the breath and removes bad odour. It is available on Amazon for Rs. 150 a tube (100 grams). Some PIN codes will have delivery charges, so be sure to check.

10. Himalaya- Toothpaste for Sparkling White Teeth

Source www.amazon.in

If prefer herbal products, then this product from the famed brand Himalayas is a natural choice. This toothpaste has been specially formulated to give dazzling white teeth in less than 2 weeks. It is a herbal toothpaste that has been fortified with bromelain and papain - enzymes found in pineapple and papaya. They gently remove stains from the teeth’s surface.

They are also effective in removing plaque buildup and combat other factors that compromise shining white teeth like cavities and tooth decay. It freshens the breath, removing bad odour. This toothpaste is available on Amazon for Rs. 95 a tube (150 grams).

11. Sensodyne- Whitening Toothpaste for Sensitive Teeth

Source www.amazon.in

From the celebrated tooth care brand, Sensodyne comes our next pick which provides all-round oral action. Its special formulation effectively cleans the teeth, freshens breath, fights tooth decay and helps maintain healthy gums. It also cures tooth sensitivity and restores the natural whiteness of the teeth. This is a dentist-recommended product and is available on Amazon for Rs. 135 a tube (70 grams).

12. Close Up- Instant Whitening Toothpaste

Source www.amazon.in

This toothpaste has been created by cosmetic dentists and will give you the coveted shiny white teeth. It uses the revolutionary blue light technology that gives you white teeth after just one use. The formula also contains active zinc that removes plaque and germs from every nook and corner of the mouth thus preventing cavities and plaque buildup - two factors that compromise white teeth. It comes in a minty fresh menthol flavour and is available on Amazon for Rs. 292 a tube. The net weight of the said tube is 100 grams.

13. Pepsodent- Provides Expert Protection and Superior Whitening

Source www.amazon.in

This offering from Pepsodent not only is a potent teeth whitening product but is also highly effective in promoting overall oral health. Its triclosan + zinc citrate technology has been clinically proven to improve gum health. Besides, the toothpaste freshens breath, fights tooth decay, removes plaque and gives strong teeth. The net weight of this product is 140 grams and it is available on Amazon for Rs. 114.

14. Ayush- Whitening Toothpaste with Rock Salt

Source www.amazon.in

The formula of this toothpaste is based on ayurvedic wisdom accumulated over 5000 years. It contains rock salt which is one of the best agents to remove plaque and tartar from the surface of the teeth. The toothpaste removes the film of tartar and plaque buildup on the teeth revealing the naturally white teeth beneath it. It also fights germs and protects the teeth from decay. This toothpaste is available on Amazon for Rs. 94 a tube (150 grams).

15. Dabur- Whitening Toothpaste with No Fluoride

Source www.amazon.in

Another herbal pick, This toothpaste from the house of Dabur has been made from potent natural ingredients like activated charcoal and mint. These ingredients are handpicked to ensure that only the best goes into the formula. Moreover, the formula is 100% natural and contains no added chemicals.

The activated charcoal removes the extrinsic stains caused by plaque, beverages, tobacco, food particles and alcohol. The result is shiny white teeth. The mint freshens the breath. This toothpaste comes in a pack of 3. It is available on Amazon for Rs. 390 a pack (120 grams x 3).

16. Colgate - Toothpaste that Provides Instant Whitening

Source www.amazon.in

This toothpaste provides white teeth instantly. A few uses and you have a dazzling white smile. The formula contains fluoride which means it also has anticavity action on the teeth. It also protects the gums from germs. Hence, the toothpaste not only whitens your teeth but promotes overall oral health. It comes in mint flavour which freshens the breath with each use. The net weight of a tube is 75 grams and it is available on Amazon for Rs. 499.

17. Park Daniels - Ayurvedic Teeth Whitening Toothpaste

Source www.amazon.in

This safe and natural toothpaste contains activated charcoal derived from coconut. It gently removes stains, plaque and tartar buildup from the surface of the teeth to give you dazzling white teeth. The formula contains no fluoride or other abrasives so it is ideal for those with sensitive teeth. The mint-flavoured toothpaste also protects the teeth against a variety of oral problems and promotes overall oral health. It comes in a pack of 2 and costs Rs. 500 per pack. The net weight of each tube is 100 grams and the pack is available on Amazon.

18. Dr. Morepen Dentosys - Medicated Teeth Whitening Toothpaste

This is the ideal product for you if you want natural-looking white teeth. More often than not the natural whiteness of our teeth gets covered by plaque, tartar and stain buildup from food particles. This toothpaste effectively removes that buildup and reveals the whiteness underneath it. Your teeth will have a natural shine. Besides, the toothpaste combats cavities and tooth sensitivities thus promoting overall oral health. The net weight of a tube is 100 grams. You can buy it in a pack of 2 on Flipkart for Rs. 236.

19. Oral-B - Whitening Toothpaste with Active Fluorides

Source www.amazon.in

This toothpaste performs 3 important actions. Number one is the anti-cavity that prevents teeth decay, the second is teeth whitening and third is a feeling of freshness in the mouth. The formula contains active fluorides that perform all of the above stated actions effectively. Regular brushing will remove plaque, tartar and stains from the surface of your teeth, protect them from cavities and give you a fresh sensation. Get this mint flavoured toothpaste on Amazon for Rs. 499 a tube (75 ml).

20. Biotique - Whitening Toothpaste with Cloves

Source www.amazon.in

Another option for those who prefer natural products. This herbal toothpaste incorporates 100% natural ingredients. The formula contains the goodness of cloves and tulsi. They provide complete oral care besides giving you dazzling white teeth. It protects the enamel, gently scrubs all stains from the surface of the teeth and leaves your mouth clean and fresh. The formula contains no fluorides and sugar thus making it a healthy product. Amazon sells this toothpaste in a pack of 2. The net weight of a tube is 140 grams and you can get a pack (140 grams x 2) for Rs. 300. Some PIN codes will have delivery charges.

Price Range: > Rs. 500

21. Pearl Drops- Toothpaste that Cleans, Polishes and Protects

This toothpaste must find a place among your toiletries if you desire to have and maintain dazzling white teeth. The formula contains activated charcoal that removes 3 times more stains than a regular toothpaste. The result is clean, polished and white teeth. Besides, the toothpaste protects the teeth from cavities and other dental problems. It is available on Flipkart for Rs. 699 a tube (50 ml).

22. Crest- Your Teeth Whitening Therapy

Source in.iherb.com

The crest is a popular international toothpaste brand. This product is definitely the teeth whitening therapy you need. The formula contains charcoal and an Active Mineral Complex that provides deep cleaning, freshens the breath and strengthens teeth enamel. It purifies the teeth’s surface giving you a cleaner and whiter smile. It is available in an invigorating mint flavour that gives a lingering freshness to your mouth. The net weight of a tube is 116 grams and you can buy it from in.iherb.com for Rs. 880.

23. Dr. Brite - Extreme Whitening Toothpaste

Source in.iherb.com

The formula of this toothpaste is 100% natural and free from harmful elements like fluoride and phthalate. The formula is powerful and highly effective as a teeth whitening solution. Besides, it deep cleans, promoting overall oral wellness. The net weight of a tube is 142 grams and you can buy it from in.iherb.com for Rs. 822.

24. ISME- Herbal Toothpaste with Cloves

This herbal toothpaste is ideal for you if you want to have dazzling white teeth and better overall oral health. The formula contains the goodness of natural ingredients like camphor, aloe vera, clove and guava leaf. They effectively remove stains caused by tobacco, tea, coffee and food giving whiter teeth. The toothpaste also counter tooth sensitivity and bad breath. The net weight of a tube is 100 grams and you can get it on Flipkart for Rs. 1,000.

25. Buccotherm - Whitening and Care Toothpaste

This whitening toothpaste contains thermal spring water, fluoride and silica. Thermal spring water promotes remineralization and protects the teeth and mucosa from food acids. Fluorides protects the teeth from acids generated from sugary foods and hence prevents cavities. Silicas eliminate tooth stains from the surface without harming the tooth enamel. The toothpaste comes in a refreshing mint flavour and is available on caretobeauty.com for Rs. 869 a tube (75 ml).

26. Marvis - Mint Flavoured Teeth Whitening Toothpaste

The biggest feature of this toothpaste is that it has a vegan formula. It is free from paraben, phthalate, gluten and fluoride. The formula is based on a traditional method of processing that gives a compact, dense and luxurious texture to the paste. It effectively whitens the teeth, gently removing surface stains to reveal white teeth while providing maximum protection against tartar buildup, plaque buildup, bad breath and tooth decay. The mint-flavoured toothpaste leaves an icy fresh sensation in the mouth after use. The net weight of a tube is 25 ml and you can get it for Rs. 653 on revolve.com.

27. Unpa - Whitening Toothpaste with Anti-Cavity Action

Source kindlife.in

The formula of this toothpaste contains a bevy of ingredients like charcoal powder, peppermint oil, spearmint oil, xylitol dioxide, silicon dioxide, sodium cocoyl glutamate, L-menthol, sage extract and licorice extract. It effectively whitens the teeth and prevents cavities. It has been clinically proven that this toothpaste reduces bad breath and maintains freshness for up to 8 hours. The formula has natural surfactant that cleans your oral cavity without causing irritation. The net weight of a tube is 100 grams and you can get it on kindlife.in for Rs. 650.

28. Arm and Hammer - Toothpaste for Extra White Teeth

Source www.amazon.in

This toothpaste has been made for the sole purpose of giving unparalleled white teeth. The formula contains baking soda that gently whitens the teeth. It also provides the necessary daily anti-cavity action. The toothpaste comes in mint flavour, giving the mouth a dash of freshness after use. The net weight of a tube is 115 grams and it is available on Amazon for Rs. 725.

29. Daylee - Day and Night Toothpastes to Give You White Teeth

Source www.amazon.in

This is a revolutionary teeth whitening product. It includes 2 toothpastes, one is to be used in the morning and the other to be used before bedtime. The morning toothpaste removes plaque, prevents cavities and relieves sensitivity. It comes in a refreshing spearmint and peppermint flavour that gives a clean and fresh sensation to your mouth. The bedtime toothpaste whitens the teeth, restores enamel and also relieves sensitivity. It comes in a calming lavender and vanilla flavour. The plaque removal action by the morning toothpaste and the teeth whitening action by the bedtime toothpaste give you shiny white teeth.

Both the toothpastes are fortified with nano-hydroxyapatite which remineralizes and strengthens tooth enamel, vitamins C and E which combats free radicals and soothes the gum, and aloe vera and neem extracts for antibacterial action. Thus, they promote overall teeth and gum health. You can buy them from Amazon for Rs. 598. The net weight of each tube is 80 grams.

30. Apivita - Natural Toothpaste that Whitens Teeth

This is a 98% natural toothpaste specially formulated for teeth whitening. The formula is enriched with mastic, lemon essential oils, propolis, sodium bicarbonate, silica and fluorides. The silica and sodium bicarbonate removes stains from the teeth’s surface without damaging the enamel. Fluorides prevent gingivitis and cavities. The formula contains no colourants, parabens and propylene glycol. You can get this teeth-whitening toothpaste on caretobeauty.com for Rs. 616 a tube (75 ml).

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From our editorial team


Whitening tubes of toothpaste can remove stains from your teeth and improve their appearance. While they may not provide the same amount of deep whitening as professional treatments, they are excellent for improving the appearance of your smile and making it look brighter and whiter.

The products on this list are all from reputable manufacturers and have been proven to whiten teeth.