Shop for Bespoke and Quality Handcrafted Furniture Online, Without Ever Having to Leave the Comforts of Your Home

• Q. Tell us about yourself and your background.
• Gulmohar Lane is co-founded by Saurabh Ailawadi and Shweta Mewara, with varied experience in the field of design, interiors, retail, and brand management. We, at Gulmohar Lane believe that your home should be your haven, where you dine, work, sleep, dream, and live. The brand should inspire you to make a home that reflects your personality and your aesthetics. Your home should be the most comfortable place for you, and it is rightly said that the things we love always tell a story and reflect who we are.


• Q. What led you to create Gulmohar Lane, and how did you go about it?
• Gulmohar Lane was fondly conceptualized to restore the magical nostalgia of artistries balanced with the daintiness of modern craftsmanship. With styles that celebrate the beauty of natural materials and ones handcrafted into simple yet elegant forms. Gulmohar Lane believes in creating beautiful aesthetics that will live with you, forever.


• Q. What is your production process and how do you introduce new products?
• Inspired by the very roots, our designs are a celebration of stories amidst memories of fondness and pure desire for all things wonderful. A musing is to weave silhouettes and create interior solutions that not only are timeless but also the ones that exude purposeful comforts. Gulmohar Lane is the first interior solutions brand to offer clients the option of product customisations online and deliver to almost all locations across the country. Truly inspired by everything natural, simple, and aesthetically pleasing.


• Q. How do you ensure quality?
• An integral part of our Brand Philosophy, we believe in combining outstanding quality with astonishing value, offering a carefully curated, assortment of home products. Pairing timeless elements with fresh twists, each item is designed to enhance a room or inspire a memorable experience. Before we dispatch the product to our clientele, each product and its elements go through stringent quality checks by our team of expertly informed QCO’s (Quality Control Officers)

• Q. What are some challenges of running an online furniture store?
• In these times, online stores are the only gleaming light for shoppers and interior enthusiasts. Though we offer utmost importance to our brand philosophy which are customer experience, quality, natural, sustainability, comfort, and strong aesthetics – all in a single order yet still the interstate guidelines and restrictions imposed by the government for transits and transportation during Covid pose a challenge.


• Q. As WFH becomes the norm, how can people make living spaces more comfortable for work and living? Please give us some ideas or examples of things you have done.
• In these unprecedented times, ‘home’ is being viewed at an exceptionally changed level than before. The term ‘comfort’ has taken a new meaning, and more and more people are accepting the fact that ‘home is a haven’; very early on, we realised that WFH requires adedicated space that not only motivates productivity but must also be comfortable and one that uplifts the mood. We introduced a new collection of Home Office Work Tables last year. WFH is the new way of life, and many people are finding it difficult to focus on office tasks due to various distractions at home. Our work desk help brings focus; the inbuilt storage in designs address space needs of modern compact homes; therefore, the collection has been widely appreciated.


• Q. What makes Gulmohar Lane products better/different from those of other brands?
• A brand should inspire you to make a home that reflects your personality and your aesthetics. Your home should be the most comfortable place for you, and it is rightly said that the things we love always tell a story and reflect who we are. Our passion for creating and providing furniture options that breathe easy and exude strong aesthetics comes from the gap we saw in the Indian market. At Gulmohar Lane, we hold ourselves to the highest standard of quality, whether it is about the craftsmanship of the traditional technique of 8 way tying of the springs, or the high quality of foam and fibres we use for our products for our customers seeking unparalleled luxury.
  
  Handcrafted with love – our products are researched, designed, and executed to exacting standards. We would say our USP is our products. The products that breathe easy and exude strong aesthetics and are handmade using a slow, more sustainable process. As an online shopping platform, we also provide easy customization options where the customer can choose size, fabric, fill options, wood finishes, and a number of add-ons to create the product that reflects their personality. We are a big fan of natural fabrics, leather, and raw material. Most of our products are obtained from sustainable sources, and we offer products that will last the customer decades and make them proud of their buying decision.


• Q. Which products/range would you recommend to someone trying Gulmohar Lane for the first time?
• Gulmohar Lane offerings are varied and fit well with almost all palettes and styles. Each piece is carefully selected to gratify the buyers’ needs and wants. We understand the value of a home. We sleep, dine, celebrate and find solace in our homes. Find our upholstered designs to experience the comfort, quality, and aesthetic value; our prints and patterns bring a beautifully appealing vibe and redefine the very meaning of a comfortable home.

Where Can You Find Them?

• Q. Please give our readers some guidelines on how to select home decor as gifts.
• Gifts! The joys of giving are two-fold; it gives both the receiver and the sender so much happiness. You can choose from our new collection of Glass Vases or handwoven goodness from our ‘Threads of Life’ collection Gift a lighting piece or add character with our gorgeous furniture range. If you are still confused – opt for our E-Gift cards and let your loved ones choose!


• Q. What are your own interests? (How did you spend time during the lockdown)
• Saurabh and I love baking. We bake very often and love watching how our three-year-old son Arjun’s learning and having fun alongside.


• Q. What’s next for your brand?
• There is a noticeable shift in a lot of dynamics and norms in the industry today. With more and more people tuning in to their surroundings at home – it is more wholesome and mindful. From embracing born-in-India brands to being more aesthetically woke – there is an interesting shift, and we are excited. We are looking at expanding our hardwood furniture and décor range, including categories like Chest of Drawers, Wardrobes, Dining collections, and outdoor furniture. We are talking homes, spaces that are aesthetically pleasing!