Your Baby's Delicate Skin Needs Special Care, Pamper It with Only Natural Baby Products That are Toxin-Free and Completely Safe (2021)

• Q. What led you to create Mommypure and how did you go about it?
• Mommypure purely happened out of love: our love for babies, love for mother nature. I and my wife began our quest to look for ways to live a healthier and a more natural lifestyle, even before we became parents of our little girl.
  
  Mommypure’s birth is backed by almost three years of extensive research. Unfortunately, like many other families, we too struggled in selecting and purchasing safe, toxin-free, clean products in the market for adults and babies.
  
  Quickly, I started reading and gaining knowledge on plant-based ingredients and how they could easily be used to develop homemade gentle, calming shampoo and body wash. It was a trigger point which pulled me in the direction of studying the formulations from botanical extracts. This led us to create our products 100% natural with no harmful ingredients. The certifications from PETA, CertClean, and Repurpose Global are a testimony to our commitment to ensure purity and sustainability in every part of our product building and manufacturing processes. From the attentive ingredients’ selection, development of our ethically sourced nature-powered products, to our environmentally responsible manufacturing, packaging, and beyond; nature is at the centre of Mommypure’s universe.

• Q. What is your process of ideating and putting out new products?
• We know that babies have very sensitive and thin skin, and since they are small their ‘body surface to skin ratio’ is higher than adults; meaning, they can absorb whatever is put on their skin. Those three factors need utmost attention to the ingredients of what should and should not be in skincare products designed for the most fragile skin. We took all these factors into account while putting together our product line.
  
  We believe in the mission of creating a holistic range of nature-powered clean products that are safe and effective for babies, families, and our planet. As a brand, we are committed to further grow the movement of clean personal care products for babies.

• Q. What are you trying to achieve?
• I am trying to spread awareness amongst young parents to make the right choices for their little ones. We understand this segment of the society, the demands of raising and nurturing a family and their constantly juggling professional and personal priorities. We understand that parenting is a tough gig; we are confident of making it easier by helping families and parents give their babies the purest start in life.

• Q. How do you ensure quality?
• We follow these global natural certification databases & their standards like NPA, EWG, Paula Choice, Ecocert, Natrue, Whole Foods, etc. as our baseline when selecting the ingredients, we use in our products. We are a CertClean certified baby-care brand and as a process we have banned more than 2,000 ingredients which have been even slightly deemed of being harmful in the slightest possible way. Our list of banned ingredients is ever-evolving, and we keep updating it on a regular basis. Adhering to strict quality control our products are manufactured in WHO, GMP and ISO certified facilities.

• Q. What makes Mommypure products different from those of other brands for children?
• At Mommypure we think beyond what is available in the market and come up with unique and innovative offerings, making products for our loved one’s comfort and care, adopting high international quality standards and being environmentally-friendly are the key aspects which sets Mommypure apart from its competitors.

• Q. Please tell us about your carbon negative initiative.
• At Mommypure we are on a mission to create clean products that are safe and effective for your baby, your family, and our planet. As an eco-friendly organisation we use recyclable and reusable plastic in our packaging. Partnering with rePurpose Global is a crucial step to support our vision of creating a better world by offsetting twice the plastic from the environment than we use in our packaging.
  
  For every product we sell, we are donating a percentage towards vetted programs that will collect and recycle twice as much plastic waste from the environment as we use in our packaging and operations. In addition to reducing our plastic use wherever possible, this partnership with rePurpose Global allows us to fund cutting-edge recycling, support ethical wages for marginalised waste workers and ultimately reduce plastic leakage into landfills and waterways. By doing so, we are proud to announce that every Mommypure purchase will now carry a Negative Plastic Footprint.

Where Can You Find Them?
mommypure.com

• Q. Please can you give some tips to parents on what to look for when buying personal care products for children and babies?
• Millennial parents are more vocal about wanting to make environment-friendly lifestyle choices than ever before. As COVID-19 has taken over the world, it has compelled billions of people to think differently and change their lifestyles overnight, paving the way for a renewed beginning. Millennial parents across Tier-I and Tier-II cities in India genuinely want to explore ways of leading a healthier and more holistic lifestyle and personal care for themselves and their baby is an integral part of such a lifestyle choice. I want to suggest them, always look for products which don’t includes toxins, harsh chemicals, sulphates (SLS, SLES), parabens, silicones, phthalates, MEA, DEA, TEA, animal by-products, perfumes, dyes, mineral oils and beyond.
  
  Mommypure is also India’s 1st Certified Plastic Negative Brand by rePurpose Global - a social enterprise helping people and companies take genuine climate action by financing the removal and recycling of ocean-bound plastic waste worldwide.

• Q. Why is it important to use natural and toxin-free products, especially for children?
• We know that babies have very sensitive and thin skin and since they are small, their ‘body surface to skin ratio’ is higher than adults; meaning, they can absorb whatever is put on their skin. Those three factors need utmost attention to the ingredients of what should and should not be in skincare products designed for the most fragile skin. We took all these factors into account while putting together our product line.

• Q. What’s next for your brand?
• We are looking to sell 100,000 units in the first 12 months of launch, along with a 30-40% month on month growth. Launching innovative and need-based products for babies and mothers every quarter will play a key role in our growth. In addition to expanding our presence on the e-commerce front, we have plans of partnering with maternity hospitals and clinics across key cities this year.
  
  Currently the brand has close to 20 SKUs and plans to venture into the mother-care space by 2021 end. We have also partnered with leading e-commerce players like Amazon, Flipkart, Firstcry, Paytm Mall, and Purplle to retail our product-line pan India.

• Q. What products would you recommend for our readers and new parents?
• Our Dew Love Baby Face Cream is a first of its kind product which is an anti-pollution baby face cream enhancing resistance to external environmental pollutants and strengthening the skin’s natural defences and also helping prevent DNA damage in skin cells.
  
  We have two other innovative products which are India’s first bottom-wash and bum-butter and they are the essential part of the baby’s diaper regime providing comfort and protection to your little ones.