India's Best Instagram Shopping Accounts: The Answer to All Your Shopping Quirks

India's Best Instagram Shopping Accounts: The Answer to All Your Shopping Quirks

Instagram is an extremely engaging social media shopping platform that enables you to complete your entire shopping journey from discovery to fulfilment. You can not only check out the latest trends, influencers' recommendations, audience's opinion and reviews, but also the storefronts where those products are available and at what price. This BP Guide will take you through some of the top Indian Instagram shopping accounts which you should definitely be following.

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Instagram: One Stop Destination for All Your Shopping Needs

Did you know that India has 140+ million Instagram users – the highest in the world at par with the US? Instagram’s popularity as a shopping destination has increased exponentially in India in the recent months and some of the major benefits for buyers using Instagram include:

  • High discoverability of current trends in garments, accessories, jewellery, etc.

  • Accessibility to numerous budding and upcoming designers and craftsmen in addition to established brands and products.

  • Complete specification of products available in an easy-to-navigate format – high quality images, detailed product specifications, complete details of the seller, users/followers reviews and opinions, real-time stock availability, etc.

  • Opportunity to satiate your shopping urges and de-stress yourself sitting at home in these pandemic times with frequent lockdowns making stepping out of the house for shopping virtually impossible.

  • Easy order placement, payments and follow-up with suppliers using platforms like WhatsApp, Google Pay, PhonePe, PayTM, etc.

So, if you are new to Instagram shopping then this BP Guide will help you discover some of the top Indian Instagram shopping accounts which are sure to deliver an exciting shopping experience for you. Read on to know more:

Top Indian Shopping Accounts on Instagram

Banjaaran for Semi Formal Footwear

Fresh in the high-street fashion scene, the brand started with the objective of combining Indian vociferous quirkiness with western classic silhouettes. Banjaaran began in 2015, and since then has developed a name for itself in selling high-quality painted/printed shoes at affordable prices. Starting with tribal illustrations going beyond Ikat Brogues, the brand has developed a niche in delivering high-quality footwear for casual, ethnic and formal wear. The footwear created, thus, is not only unique and visually appealing but also comfortable, durable and sustainable.

The brand also offers the option to customise and design your own footwear, under their much popular program, Create Your Own, wherein you are given a sufficient choice of classic styles, premium leathers and an entire assortment of prints, colours, artworks, etc. to choose from.

Price: ₹ 8,500.00 upwards.

Zooomberg for Latest Occasion Wear

Looking for the perfect dress for the upcoming party? Then this online store should be on your list! Born out of a need to bring high-end fashion to small towns and urban setups in India, the store picks up the most popular, latest and fashionable outfits were worn by celebrities and makes them available at affordable rates. From the latest LBDs to mesmerising dresses and Indian wear, Zooomberg offers all types of ethnic and occasion wear, for every situation imaginable. The store also offers to deliver fabrics of requested lengths (starting at 1 metre) and a wide variety starting from plain fabrics to difficult-to-source ones like embroidered, laces, etc.

The entire business is designed to cater to women living in small towns and less convenient urban cities in India, with reduced access to the internet and high-end fashion brands. Customers can place orders directly through Instagram or WhatsApp, selecting from the up-to-date collection available on the website under the New Arrivals section.

Price: ₹ 500.00 upwards.

The Local Vintage for Retro Fashion Items

Camp oversized collars, padded strong shoulders, puffed sleeves, bell sleeves decorated in retro prints - if these alone bring a smile to your face, then perhaps The Local Vintage is the store for all your casual wear needs! Founded in 2018 by seasoned stylist Sujala Newar, the store is born out of a love for an era past, picking up elements from the ‘60s going up till the ‘90s. The online shop offers a wide assortment of blouses, bottoms, dresses and accessories, hand-picked and curated by the owner herself, during her frequent travels between Shillong and Mumbai. The products are sourced from thrift stores, keeping in mind timelessness and femininity as key elements.

The online business venture aims to demolish the notion of vintage shopping as only a western concept and eliminate the Indian stigma attached to wearing second-hand clothes. Sujala achieves this by sourcing one-of-a-kind vintage pieces and showing how to style this through her Instagram page. So, in case you get confused about styling a puffed sleeve blouse with a double-breasted coat, not only does the Instagram page tell you how but also gives you an option to buy the same.

The Burlap People for Eco-Friendly Yet Fashionable Burlap Bags

The Burlap People is one of the first-movers of Instagram shopping in India and specialises in creating trendy, environment-friendly, handcrafted and customisable bags, all made of burlap. Operating from a manufacturing unit outside Kolkata it has a massive following of 32,000+ followers on Instagram. So, if you love your environment and wish to use 100% biodegradable and recyclable products, wherever possible, without compromising on your personal fashion statement, The Burlap People Instagram storefront is the place to be. They also encourage you to return old, used and out-of-fashion burlap bags which they redistribute to underprivileged children and you get a cool 15% discount on your next purchase!

Be Ziddi Official for Men's T-Shirts

At first glance, Be Ziddi Official might come across as your average t-shirt company but will prove to be a lot more once you start perusing their collection online. Amazing, unique and stylish graphics available in a wide range of product categories starting from, and not restricted to, t-shirts, hoodies, sweatshirts, Be Ziddi Official has successfully combined leisurewear with funky street-style aesthetics. Their online storefront also hosts collections of joggers and crop tops based on different themes.

The Velvet Box by Latika Grover for Exquisite Jewellery Pieces

With the objective of making exquisitely crafted jewellery affordable to all sections of the society and diminishing the division between the high and low, The Velvet Box by Latika Grover offers a scintillating display of fashion jewellery via its online storefront on the Instagram page. Their catalogue includes everything from heavily crafted necklaces, neckpieces to intricately designed earrings, bangles and bracelets. American diamonds, pearls and meena are just some of the many semi-precious gems and stones used by the brand in their statement pieces. Suitable for all age groups, the store keeps a tab on hot trends and incorporates popular designs from high-end brands, thus making the jewellery collection up-to-date yet timeless.

Price: ₹ 300.00 - ₹ 1,000.00 for a pair of earrings. The other products range up to ₹ 4,000.00.

Bonus Feature: Tips to Keep in Mind When Shopping Online on Instagram


Here are a few important tips to keep in mind while shopping on Instagram, that will not only help you identify your favourite stores but also help you distinguish between reliable and genuine ones from the fraudsters:

  • Learn from Others' Mistakes – While deciding whether to buy from a store or not, go through the latest reviews and customer feedback, about their products and shopping experience.

  • Always Be Aware and Evaluate Carefully – Go through the product images and specifications on the seller’s Instagram page, website, etc. carefully before deciding on any product. Many times, the store does not provide relevant information regarding the products a seller might be selling, which is enough window for him to send a substandard product or something vastly different from what is shown on their Instagram storefront.

  • Do Your Research – For any product category, there are almost twenty different stores and online brands offering the same. Study their Instagram pages and websites in detail to understand which one to trust and which can work out for you in the long run.

  • Communicate Directly – In case of any doubt, never hesitate to contact the seller directly through direct messaging on Instagram, WhatsApp or any other messaging platform and satisfy your queries.

  • Bargain Hard – It never hurts to bargain. Once you have finalised a product for purchase it will be prudent to ask for a better price from the seller through direct messaging. More often than not, a seller would be ready to extend a special pricing for you!
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Instagram opens up a whole new shopping ecosystem for you to experience and enjoy. The easy navigation through high quality images, detailed product information and people's reviews and opinions along with prompt response from sellers to your queries helps you make an informed decision before buying. We hope now that you are familiar with Instagram shopping and the top shopping accounts, you will make your first purchase on Instagram very soon. Share your experiences with us and stay connected for more such engaging content.