The Type of Toothpaste You Use Matters Way More Than You Think. 30 Best Toothpastes in India of 2022 for Healthy Teeth and Gums

The Type of Toothpaste You Use Matters Way More Than You Think. 30 Best Toothpastes in India of 2022 for Healthy Teeth and Gums

Shopping for toothpaste can be overwhelming. There are different brands and types of toothpaste, and the wrong choice can lead to going to the dentist. How can I determine which one is best for me? Here are the best tubes of toothpaste on the market today to help you answer that question and help simplify things a bit.

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Brushing with a Proper Toothpaste Helps

Everyone must have a personalised dental care programme because we have separate dental issues. It is essential to know the correct ways of brushing. But it is equally vital to use the toothpaste ideal for you. Having white and sparkling teeth can help enhance your personality and be self-confident.

Several toothpaste brands are spread across various categories. You must be in touch with your dentist and understand your dental problems and the specific type which will suit you. We have discussed several such categories of toothpaste and the best ones in each.

How to Choose Your Toothpaste

Consider Your Requirements


The initial factor to consider is to know your requirements. There are numerous toothpaste brands, and it is necessary to know about your dental problems first. Do you have sensitive teeth? Or do you wish to remove stains? Others may have issues related to plaque and tartar formation. You must visit a dentist to know about the specific dental problems. You can then choose the category of toothpaste that you should consider using.

Check Teeth Whitening Claims

Many of us would like to have white teeth and choose any toothpaste making such claims. You must go through the ingredients and check whether they are suitable for teeth whitening. However, you must check for the concentration of peroxides in the product, as being present in high amounts can be harmful to you. Always check for toothpaste that dental associations approve.

Check for Harmful Substances

When you choose toothpaste to improve dental health, you must look for the ingredients in the product. Ensure the product you select doesn't contain any phthalates or parabens. These chemicals are known to be harmful to your health. Other health-conscious users also prefer to use fluoride-free toothpaste. Remember, there are several such products that you can use for your kids.

Protect Your Teeth With Only the Best: Top 30 Toothpastes in India You Should Consider

Best Sensitivity Toothpastes in India

The instances of sensitive teeth are increasing, requiring specialized sensitivity toothpaste to cure it. These kinds of toothpaste build a protective layer on the sensitive areas of your teeth and strengthen them. These toothpaste ensure your gums stay healthier and provide effective oral hygiene. Most such toothpaste tubes contain fluoride to protect the enamel and prevent plaque formation.

1. Sensodyne Sensitivity Relief Toothpaste


Sensodyne is the toothpaste dentists prefer and is considered the most effective against sensitivity. A Complete Protection formula helps build a protective layer over your teeth and provides the benefits you need for healthy teeth. It contains Novamin, which is instrumental in repairing the sensitive areas of the teeth and provides relief.

The toothpaste also contains fluoride to prevent tooth decay and strengthen your teeth. It can also prevent gingivitis and tartar build-up on your teeth. Are you looking for a specialized product to cure sensitivity while strengthening your enamel? The Sensodyne Sensitivity toothpaste is ideal for you.

A 100 gms pack costs Rs. 208 on Amazon.

2. Colgate Sensitive Pro-Relief Enamel Repair Toothpaste


One of the most popular tubes of toothpaste works against sensitivity is this product from Colgate. There can be many reasons for tooth sensitivity. It can be because of gum diseases or weakening tooth enamel. This Colgate product has 1,500 PPM of fluoride and is ideally suited to cure sensitivity, irrespective of its reason.

It also contains Potassium Nitrate, which can help relieve sensitivity within weeks. Patients can get instant relief by massaging the infected area for a minute. Regular usage can help build a reparative layer. The fluoride content can help reinforce tooth enamel and provide lasting relief.

A 70 gms tube is priced at Rs. 140 on Amazon.

3. Sensora Herbal Sensitivity Relief Toothpaste


Your search for a healthy toothpaste that can work wonders with tooth sensitivity ends here. It is highly recommended for teeth sensitivity. It leverages the benefit of 5% Potassium Nitrate content in the toothpaste and works against sensitivity faster. It ensures sensitivity will be a thing of the past.

While the product ensures fresh breath all day, you can stay clear of any harmful peroxides, parabens, triclosan, sugar, etc. It is derived from natural products like Thymol, Cinnamon, Camphor, and clove, which can protect the enamel and remove plaque effectively.

A pack of four 100 gm tubes is priced at Rs. 399 on Amazon.

4. Oral-B Gum & Enamel Repair Original Toothpaste


This Oral-B toothpaste is mainly used for gum and enamel repair. An ActivRepair technology helps work on the gum line and works against sensitive teeth. An anti-bacterial action can proactively provide enamel protection and strengthen it. It also has a smooth texture with a mild flavour.

What works in its favour is its quick action against sensitivity and can effectively keep away bad breath. As the enamel is strengthened, the number of visits to the dentist is lessened too.

A 75ml. the tube is available on Amazon at Rs. 549.

5. Elsenz Anti Cavity Fluoride Toothpaste for Tooth Decay, Enamel Repair and Improved Oral Health


What works for Elsenz is the rapid relief from sensitivity and long-lasting comfort with a minimal rise in pH. One of the critical ingredients is that fluoride is incorporated into bioactive glass. The presence of Biomin F can repair tooth enamel and resist sensitivity.

It can readily dissolve in your mouth and release phosphate, calcium and fluoride ions to prevent acid attacks. The particles are small enough to enter the dentinal tubules and convert them to fluorapatite readily. It can help in the biological mineralisation of the enamel.

A 70 gms. pack is priced at Rs. 237 on Amazon.

Best Whitening Toothpastes in India

Teeth whitening options are more than just cosmetics. They can remove stains from the teeth through regular use. It can also prevent bacteria from forming in your teeth and remove plaque too. There are special dental abrasives which can polish your teeth gently. Some others may contain peroxide, which can dissolve or break down stains. These toothpastes can minimise the wearing of the enamel and maximise cleaning.

6. Colgate Visible White Teeth Whitening Toothpaste


This is the ideal product if you search for renowned tooth whitening toothpaste. It has whitening accelerators, which can help you have whiter teeth within a week! What it does is that the surface is exfoliated, and the teeth are polished.

Health-conscious folks can take heart from the fact that it is gluten-free. A minty fresh breath can revitalise your sense. Brushing with it can prevent cavities in your teeth and protect the enamel. It can also prevent gum disease, remove plaque, and keep the gums healthier.

Two packs of 100 gms each are priced at Rs. 220 on Amazon.

7. Arm & Hammer Advance White Extreme Whitening Toothpaste


Several of us prefer to use a globally renowned brand. In line with its reputation, this Arm & Hammer product can be an excellent option for dental hygiene. The formulation contains dental-grade baking soda; that is why you will have sparkling white teeth.

Its advanced formula can prevent acid formation in the mouth, prevent cavities and prevent plaque. The use of peroxides can help in deep cleaning and keeps your teeth healthier.

A combo pack of two tubes of 170 gms each is priced at Rs. 1,860 on Amazon.

8. Closeup Diamond Attraction Instant Whitening Gel Toothpaste


Apart from using this Close-up product to whiten your teeth, you can also use it to improve your overall oral health. It has been created with dental cosmetics experts using Blue Light technology. Your teeth are whiter after one use!

An active zinc mouthwash can kill germs, and a fresh menthol flavour enhances your energy levels. Using this product can help improve your personality and give you the additional confidence for freshness all day.

The 120 gms pack costs Rs. 270 on Amazon.

9. Himalaya Herbals Sparkling Whitening Toothpaste


Do you prefer to use herbal toothpaste to whiten your teeth? This toothpaste from Himalaya Herbals can be an option for you. The herbal formula is based on plant enzymes which will remove the stains from your teeth to provide a whitening effect.

The toothpaste contains bromelain and papain, enzymes in pineapple and papaya that can whiten your teeth. As it does not contain chemical bleaches, there is no gum irritation after use. If you are a health freak, you must know that it does not contain any parabens and chemical bleach.

A pack of 150 gms costs Rs. 90 on Amazon.

10. Pepsodent Whitening Germi Check Toothpaste

A super germ attack power with CPC technology helps teeth whitening and fights against germs all day. It also has neem oil and clove, which can help fight germs in the mouth. It fights bad breath and keeps the gums healthier.

The advanced formula can whiten your teeth within a matter of weeks. Users can be assured of complete dental hygiene. It can protect the enamel, prevents cavities, and gives fresh breath.

A tube of 150 gms costs Rs. 95 on the Apollo Pharmacy Website.

Best Ayurvedic Toothpastes in India

We must have proper dental hygiene to keep away bad breath and bacteria growing on our teeth. White and healthy teeth are also an outcome of using ayurvedic tubes of toothpaste. With the increased use of herbal products to keep our bodies healthier, there is also an increase in the use of herbal products for dental care. They are made from natural products and don't contain any harmful chemicals. These tubes of toothpaste can readily strengthen your enamel and prevent tartar without using any parabens or other toxic substances.

11. Patanjali Dant Kanti Natural Toothpaste

If you are searching for a toothpaste laden with natural and herbal products, you can choose this product from Patanjali. It contains several essential oils and herbs. The presence of neem, turmeric, timbaru and clove can protect your teeth from bacteria. The goodness of babul and akarkara can protect your gums, while pipli and pudina can refresh the gums. Using the product regularly can prevent gingivitis and pyria. Maju phal and peelu can let you have stronger gums.

A 100gms pack costs Rs. 50 on the company Website.

12. Colgate Swarna Vedshakti Toothpaste

Over the years, this brand has gained a reputation for using authentic and herbal components. It contains the benefits of neem, clove, amla, honey and tulsi. All these components can help take care of your family's dental health.

While these herbal components can help complete oral hygiene, they can also whiten the teeth and protects them from germs. You can stay assured that it will remove dental plaque and prevent tooth decay. It can also avoid foul odours and has a cooling effect on your breath.

A 200 gm tube costs Rs. 102 on the Apollo Pharmacy Website.

13. Vicco Vajradanti Paste


If you are looking for an ayurvedic toothpaste, how can you not consider this one? It allows you to leverage the benefits of 20 herbal extracts. It contains only natural products; it works exceptionally well for your dental health.

The goodness of Ayurveda can ensure cleaner teeth and the removal of bad breath. Some key ingredients include the bark of bakul, babhul, and jambul. It also contains ajwain, dalchini, acrod, bor, khair, lavang, jesthamadh, etc.

If you massage your teeth with it, you can cure bleeding gums. The herbal components can cure pyria, tooth decay and swollen gums. You must only use the required dosage.

A 200 gms pack is available at Rs. 120 on the Apollo Pharmacy Website.

14. Dabur Red Toothpaste

When trying to opt for a blend of traditional Ayurveda and modern pharmaceutical components, you can choose this Dabur product. The presence of 13 active herbal and ayurvedic products like tomar, pudina and laung can keep away dental problems. While laung and clove can prevent toothache, the presence of pudina can prevent bad breath as it acts as a mouth freshener. The effective formula of Dabur Red toothpaste can prevent gingivitis and reduce plaque.

A 300 gms tube is available at Rs. 148.50 on the Big Basket Website.

15. Ayurfresh Oral Care Toothpaste

Ayurveda can provide complete dental care, and Ayurfresh has always been at the forefront of your dental health. It does not contain harmful chemicals; it is safe for your family. Neem is its main ingredient and can act as a natural cleaner and anti-bacterial option.

The presence of clove can provide relief from toothache, ulcers and sore gums and provide brilliant healing properties. You are assured of stronger teeth due to bakul, vyavidang and gandhpura. Your fresh breath can be due to satpodina, elaichi, dalchini, etc.

A pack of 4 tubes of 100 gms each is priced at Rs. 380 on the Jiva Ayurveda Website.

Best Charcoal Toothpastes in India

Charcoal is increasingly getting popular in the cosmetics and wellness industry. It is also seeing increasing usage in dental care. Activated charcoal is used in several toothpaste products and can medically absorb several toxins. It can remove unwanted and harmful layers from the teeth and acts as an excellent cleaning agent. It can pull the positively charged molecules, like stains and plaque, that form a layer on your teeth.

16. Dr. Jaikaran Herbodent Charcoal Toothpaste


The power of Dr Jaikaran Herbodent Charcoal lies in the effectiveness of its ingredients. It is undoubtedly among the few 5 in 1 toothpaste in Total Mouth Protection. Besides the charcoal content, it also contains cardamom and organic thyme, which can enhance dental health by fighting against bacteria.

The presence of bamboo charcoal helps in teeth whitening and removes plaque. Other ingredients like organic wheat germ are potent antioxidants, and clove can help minimise toothache.

A pack of two 100 gms tubes is priced at Rs. 190 on Amazon.

17. Colgate Total Charcoal-Deep Clean Toothpaste

Colgate Total Charcoal-Deep Clean is among the best-activated charcoal tubes of toothpaste, and the fluoride content can strengthen your enamel and prevent cavities from occurring. A superb mint flavour ensures you have fresh breath all day, and a fresher smiling face can add to your personality.

A Deep Clean formula can work wonders against germs growing on your mouth, tongue, and gums. A dual Zinc Arginine technology can fight against germs. Its other benefits include its capability to prevent plaque, prevent stains, and provide fresh breath.

A tube of 120 gms is priced at Rs. 110 on the Apollo Pharmacy Website.

18. Cali White Activated Charcoal & Organic Coconut Oil Teeth Whitening Toothpaste


Are you willing to combine activated charcoal's goodness and qualities with coconut oil? If yes, then this Cali White product can be your option. The toothpaste is laden with peppermint oil, xylitol, and tea tree oil which can help remineralise your teeth.

It is free from peroxide, fluoride, SLS, and gluten, so it is safe for your family. It can readily fight against plaque and germs in your mouth. This globally renowned brand can help remove stubborn tooth stains, and you have a radiant smile.

A pack of around 113 gms costs Rs. 1,886 on Amazon.

19. Healthvit Activated Charcoal Mint Flavour Toothpaste

You can leverage the goodness of additional components from this charcoal toothpaste. The antiseptic ingredients can work wonders for your teeth. The presence of calcium carbonate precipitated silica, and DM water can help detoxify your mouth.

While activated charcoal can whiten your teeth, the mint flavour can freshen your breath. It can naturally whiten your teeth without using dental peroxides. It can restore your best smile and clean any stubborn stains from your teeth.

A 100 gms pack is priced at Rs. 140 on the Apollo Pharmacy Website.

20. Bentodent Activated Charcoal Toothpaste


We will round off the list of charcoal tubes of toothpaste with this unique Bentodent product. It is made from naturally activated charcoal and does not contain any chemicals. While the Enamel Safe Activated Charcoal removes stains effectively, Bentonite clay can help remineralize the teeth.

The toothpaste gently clears bacteria from your mouth and ensures fresh breath. It is free from artificial colours, which makes it meet the highest standards of dental care. This natural toothpaste can help you have good dental hygiene and is safe for your family.

A tube of 100 gms costs Rs. 150 on Amazon.

Best Fluoride-Free Toothpastes in India

Several people are allergic to the fluoride content in tubes of toothpaste. Others have concerns about the fluoride content in their toothpaste. For them, using fluoride-free toothpaste is the ideal option. Several options can help you have fresher breath and clean your teeth. The use of calcium phosphates, xylitol, etc., can help whiten your teeth without using fluorides.

21. Dabur Meswak Fluoride Free Toothpaste


Many of us are health freaks and prefer to use fluoride-free toothpaste every day. Dabur Meswak is rated among the best fluoride-free tubes of toothpaste and is recommended to be safe for your family. The miswak herb is known to cater to oral for ages and is the prime constituent of this product.

It can give A3 protection, meaning it has anti-bacterial protection, acts as an astringent to tighten the gums, and prevents inflammation of the gums. It is known for its action against tartar and plaque, protects against gingivitis and removes foul odours.

A pack of two 200 gms tubes is priced at Rs. 150 on Amazon.

22. Mee Mee Fluoride-Free Toothpaste


As a parent, you must be searching for safe toothpaste for your children. The Mee-Mee toothpaste is free from fluoride content and is ideal for kids' oral care. Topping it off is a smooth strawberry flavour that draws children towards a healthy dental routine.

The ingredients are safe, and the triple phosphate and calcium help keep your kids’ teeth stronger. It has safe components like xylitol, sodium saccharin, glycerine, silica, etc. This ensures you have a sugar-free option that is safe for your teeth.

A 70 gms tube is priced at Rs. 108 on Amazon.

23. Blue M Toothpaste

Wouldn't you naturally choose any toothpaste if the ingredients included the best components suited for oral care? The BlueM toothpaste is free from fluorides. It has several constituents like Magnesium Sulfate, Sodium Citrate, Sodium Saccharin, Citric Acid, Xylitol, Sodium Sulfate, etc., which can work wonders for oral care.

This award-winning formulation can enhance your oral health. It can prevent damage to the crown and implants. The presence of active oxygen can be an add-on to your dental care. It can contribute to tooth whitening too.

A 75 gms tube is priced at Rs. 940 on Flipkart.

24. Sri Sri Tattva Sudanta Herbal Gel Toothpaste


All of us would love to have sparkling white teeth without fluoride. You can have a refreshing morning by adding this product to your dental routine. It is a natural 100% vegetarian toothpaste. Apart from charcoal and salt, it has nine herbs as its ingredients.

It can act as an antioxidant and an analgesic together. It is the best elixir for gum bleeding, toothache, decay, and caries in your teeth. It has a pleasant taste and gives you white teeth and a refreshing breath throughout the day.

A Pack of four tubes of 100 gms is priced at Rs. 300.

25. Biomed Complete Care Toothpaste


Biomed Complete Care toothpaste is a unique product that uses three types of charcoal while being fluoride-free. It can offer a triple whitening option and create a brilliant absorbing effect.

It can easily remove stains due to silica and calcium compounds. The product offers a soothing effect to the gums due to sunflower oil and camphora bark oil. It is clinically tested and does not have synthetic flavours.

A tube of 120 gms is priced at Rs. 189 on Amazon.

Best Kids Toothpastes in India

You must care about your kids' dental hygiene. It is a tedious affair, and choosing a kid's toothpaste is cumbersome too. The product you choose must be safe for your kid. When choosing toothpaste, ensure it does not contain harmful chemicals. It is better to select one with limited fluoride content.

26. Mamaearth 100% Natural Berry Blast Kids Toothpaste


It is necessary to provide the goodness of natural ingredients as part of your kid’s dental care. You can choose this toothpaste as it has stevia, aloe vera and xylitol that can protect the growing teeth of your kid. The presence of aloe vera can protect against plaque and tooth decay.

The unique formula allows it to provide sufficient foam without SLS. It is swallow-proof also and doesn’t harm your kid even if swallowed. A fruity strawberry flavour can improve your kid’s dental habits too.

A 50 gms tube costs Rs. 130 on Amazon.

27. Kiddodent


If you are worried about the fluoride content in kids' tubes of toothpaste, stay assured with Kiddodent. It is recommended by doctors and contains a medicated version of fluoride. It can prevent dental cavities and caries in children.

One of the critical characteristics is its unique flavour, a hit with children. You can use it to remove plaque and helps protect the enamel. The product works against bacteria and can remineralise the tooth that was earlier attacked by acids. You must allow only kids above two years to use this product.

A 75 gms Tube is priced at Rs. 98 on 1mg.

28. Pediflor Kidz Bubble Gum and Green Apple Toothpaste


It is challenging to introduce kids to dental hygiene. You can offer them four flavours – green apple, musk melon, natural orange, and strawberry. The toothpaste includes xylitol, which prevents cavities in kids and fights against bacteria.

The product is clinically proven to fight child carries and can protect the teeth's enamel too. It is vegan friendly and can prevent plaque formation. It comes in red colour, which is another drawing point for kids.

A pack of two tubes of 70 gms each is priced at Rs. 210 on Amazon.

29. Colgate Anticavity Kids Batman Toothpaste


Batman can be a significant drawing point for kids. The Colgate Anticavity Kids Batman Toothpaste depicts the heroics of Batman, which can draw kids towards better dental hygiene. It can clean the mouth properly while ensuring fresh breath.

It is an entirely vegetarian product and ensures your kid has a cleaner and brighter smile. It has fluoride content; it is suitable for kids above six years. Fluoride can help protect the enamel, and the minty fruit taste can enable the kids to look forward to brushing.

An 80 gms tube is priced at Rs. 93 on Amazon.

30. Chicco Toothpaste, Strawberry Flavour


Fluoride-free toothpaste is an ideal option for kids. Topping it off is a strawberry flavour which makes it popular among children. The presence of xylitol can improve dental health while removing tooth decay problems. It is enriched with bio-calcium to strengthen your kid's milk teeth.

The toothpaste has a low level of REA (Relative Enamel Abrasivity) and does not hurt your kid's enamel. The product is free from fluoride and SLS, making it safe for kids.

A 50 ml tube is priced at Rs. 257 on Amazon.

Digital Marketer, Blogger
Sanjay Das
Sanjay is a marketing professional with more than 15 years of experience. He has a penchant for writing blogs and articles and has written over 350 blogs across diverse topics and industries. Sanjay takes a keen interest in SEO-based content writing for websites and social media. He also runs his own blog for digital marketing articles.
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Don't Rinse Just After Brushing

Although the ingredients in tubes of toothpaste should be your top consideration, it is also important to make sure that you’re brushing your teeth correctly with a pea-sized amount of toothpaste. Don't rinse with water right after brushing. Spit out the excess toothpaste and leave the rest of the product to linger around the teeth. Teeny, tiny bubbles have those ingredients that are active and they’ll be able to strengthen your teeth.