Here's Something You Can Do to Combine the Comfort of Your Sportswear with Daily Casual Attire: Top Indian Athleisure Brands for You to Get Started on this New Fashion Trend! (2021)

Here's Something You Can Do to Combine the Comfort of Your Sportswear with Daily Casual Attire: Top Indian Athleisure Brands for You to Get Started on this New Fashion Trend! (2021)

Athleisure, a hybrid kind of clothing that combines the worlds of both, casual attire and sportswear is a relatively new addition to the Indian fashion industry. Have you recently heard about it too? Here's everything you need to know about it, with top Indian athleisure brands with some of the most suitable options from each brand, for both men and women you can choose from.

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What Is Athleisure? And Why is it so Popular?

A very recent trend, Athleisure is getting popular day by day. It is a fashion trend characterized by athletic clothing that is comfortable and looks very appealing. It all started with the yoga pants. These yoga pants were designed mainly for the gym, but women started wearing them in casual and formal settings due to it being very comfortable. Athleisure was initially developed for women but has made a place in the men's fashion world as well. You can find great leggings, track pants, sweatpants, sneakers, hoodies, jackets, etc., which are fashionable and comfortable and at the same time.

It is gaining popularity worldwide, and you will see well-known celebrities, models, college students, and professionals wearing them confidently. If you dig deeper into Athleisure, you'll see that sportswear started around the 20th century with Coco Chanel by introducing relaxed silhouettes for women. Soon Princess Diana was seen wearing it on the streets. Now you can easily spot people wearing baggy tracks or mesh crop tops in malls or at the parks. The revolution was brought about by the use of spandex, which is flexible, durable, and washable. Another thing that makes it so popular is the increase of fitness awareness among people, and the acceptability of casual athletic wear in social settings also created a high demand for it.

It became ever so popular with Beyonce and Rihanna wearing it around 2016 and has not decreased since then. Athleisure manufacturers are now working constantly to make it better by using fabrics like bamboo, spandex, and merino wool. These outfits can be easily worn in all weathers be it extremely hot or cold. One can wear them in different styles, like pairing them with a cool leather jacket or a pair of heels, which makes it a versatile garment. Here we have compiled a list of some of the most famous Indian brands that are manufacturing great Athleisure. You can now decide which brand suits you the best and not burn a hole in your pocket. But, let us first see how to wear it properly.

How to Wear Athleisure

Here are a few tips on wearing Athleisure and look cool in almost all the settings and weathers.

  • If you like wearing loose fit clothes but do not want to look shabby, then Athleisure is just the thing for you. You can easily wear your favorite jogging pants with your fitted tee and look really cool. You can also pair your oversized sweater with a well-fitted legging and look laid back but neat.

  • Don't want to compromise with your comfort at a party, then you can easily wear Athleisure for a lunch date or evening drinks with your friends but don't wear them for a job interview! You can easily mix and match your outfit according to the setting and be functional and trendy with Athleisure.

  • You can also match your accessories with it. Aviator sunglasses with a baseball cap would look perfect for a day out with friends or family. You can also throw in some street style jewellery to complete the look. A gold or silver hoop earrings or a dainty chain would also look natural with it; just remember not to do overdo with the accessories, and you should be ok.

  • You can also mix athletic essentials such as performance leggings with a sweater. For a more casual look, try a fleece hoodie with your jeans and boots, and you can comfortably rock the Athleisure trend.

  • Wearing run down shoes to the gym is found, but if you want to stay in fashion, wear fashionable sneakers with your jeans to look fresh. You can find great slip-on canvas style shoes, metallic sneakers with cool prints, etc., to go with your fashion style.

  • You can also layer out the sportswear with more fashionable pieces like a sports bra under a leather jacket or a chic coat. You can also wear your leggings with long tops or a shirt tied around your waist. Try wearing your bomber jacket with a sporty T-shirt or a crop top with high waisted pants to look really cool.

5 Top Indian Athleisure Brands

Satva

Source amazon.in

Satva is one of the leading Athleisure brands in India. It is a partner of Suminter India Organics, one of the biggest suppliers of certified organic raw materials worldwide. The products made by Satva are bleach-free, toxic wax-free, and sulfur free, making them a perfect outfit to wear for workouts. It is the first Indian Athleisure brand designed in the US but manufactured in India, which works on the 4p ideology, i.e., People, Planet, Production, and Profits.

It was observed that earlier women's Athleisure clothing was either found with off the rack clothing or with high fashion garments; they were very expensive as well; seeing this, Satva stepped in and brought a change in the pattern. They created their Athleisure line, which was natural and affordable. The people of India happily accepted the brand and has made it quite popular in the market. You can check out its site at satvaliving.com.

Here are a few cool Athleisure outfits you will find on its site.

1. This Jodo black Tee is made with organic cotton and is very comfortable and fashionable. You can wear it to the gym or a casual dinner with friends. It does not have toxic pesticides and fertilizers, which makes it good for your body and the environment. It is made with 60% organic cotton and 40% model jersey. You can buy it for Rs. 1,899 at in.satvaliving.com.

2. This Stargazer black jogger is a lightweight jogging pant that can be used throughout the year. It is made with 60% organic cotton and 40% modal jersey. You can wear it with a Tee and a bomber jacket and look trendy. It is available for Rs. 3,199 on in.satvaliving.com.

3. The Parama Hoodie Ice pop is one of the most sold items on the site. It is comfortable and goes well with any jogger you may have. It is made with 95% organic cotton and 5% lycra, which makes it very comfortable. You can buy it for Rs. 3,499 from in.satvaliving.com.

HRX by Hrithik Roshan

Source twitter.com

If you are a diehard fan of Hrithik Roshan, you must also know about his HRX Athleisure brand. It was started in 2013 with a tagline of "Be the best version of yourself." The brand manufactures an excellent range of hip fitness and Athletic outfits like T-shirts, sweatshirts, track pants, tracksuits, sports sandals, etc. One of the best features of the brand is super affordable, which has made it one of the most popular brands in India. It has partnered with Myntra and has made its apparel easily available. You can check out its site at hrxbrand.com.

Here are some apparel options you can find with HRX:

Source myntra.com

1. The Solid Rapid dry running joggers are a great men's active track pant. It is made with sweat-wicking technology, which keeps you dry and cool even after a long run. It comes with pockets for you to carry your keys or phone comfortably, and the cuff detailing at its bottom prevents it from riding up. You can buy it for Rs. 799 from myntra.com.

Source myntra.com

2. You can also check out this Men Grey Metaflash running shoe by HRX. They are a durable pair of shoes perfect for running on the road without harming your feet. Its sock-like design makes it comfortable to wear, and the stretchable material holds your feet tightly. It has speed foam technology that givers a perfect bounce-back feel for effortless running. The shoe is available for Rs. 2,114 on myntra.com.

Source myntra.com

3. Also, this Teal blue printed Round Neck Athleisure T-shirt for men is a must-have. It is made with high-quality cotton, which keeps you cool during summers. You can wear it with your joggers for a run or pair it with your favourite jeans for a dinner party. It is available for Rs. 349 on myntra.com.

Stretchery

Two childhood friends Nirali Mehta and Jeenie Madan, created a well-known Athleisure brand, Stretchery. The products manufactured under the brand are made by textiles obtained from Chetna Organic, which uses eco-friendly dyes and makes durable and allergy-free clothing for men and women. Their clothes are simple, elegant yet very trendy. The brand's most popular product is the yoga pants made of natural fabrics, but they have a lot to offer.

1. Check out this cool open back tank top in Charcoal grey. It is a low armhole and has a cut-out at its back, which makes it very chic and sporty. It has a round neck, which looks perfect for women of all ages. It is made with organic cotton and recycled polyester. You can buy it for Rs. 559 from stretchery.in.

Source stretchery.in

2. This free spirit V neck top in Taupe Grey is again a very comfortable T-shirt with a slim silhouette. The trendy V neck makes it high in demand and is made with 95% organic cotton and 5% Lycra for that perfect stretch. You can order it for Rs. 560 from stretchery.in.

Tuna London

Source behance.net

Next in line is the Tuna London. It is a good brand for people looking for comfortable sports clothes which can be worn in style. These clothes are made with high cotton content to keep you dry. The products are affordable and come in neat colours and prints. Tuna London is recently getting famous due to its durable cloth line and its affordable prices.

1. This Activewear jogger in grey for women is one of the best products on the brand. This is a highly comfortable pair of joggers that can be washed easily by hand. It is available for Rs. 1,439 on nykaafashion.com.

2. The Gym-wear zipper jacket in white for women is another product high in demand. Women tend to like the white colour as it makes them look elegant and stylish. The jacket is stretchable and dried up fast as it is made with polyester blend fabric. It is lightweight and can be worn easily for a long time. It is available for Rs. 1,440 only on nykaafashion.com.

3. The activewear black colour tights for women are made with polyester and blend, making them very comfortable and durable. You can easily wear it for yoga or pair it with a cool tee for dinner with friends or a day at the mall. It can be bought for Rs. 1,200 from nykaafashion.com.

Black Panther

Another quite popular Athleisure Indian brand is the Black Panther. It was launched by Juneja Global and has been in the market for more than 30 years. It makes its raw material like yarns and elastics to knit and process its fabrics, making it a trusted brand. It is one of the most popular brands in India.

1. You can buy this self-printed Polo T-shirt for men. It has short sleeves and a cool polo collar, which makes it very stylish. The self-print of the T makes it look lovely. It is made with high-quality fabric and can be worn throughout the day without feeling uncomfortable. It is available for Rs. 489 on shoppersstop.com.

2. These Regular fit shorts for men are always in demand. It has a slub pattern with a left seam. The two pockets on the shorts make it easy to carry your keys and a wallet. It is super stylish, and you can wear it to the gym or a stroll in the park with friends. It can be bought for Rs. 489 from shoppersstop.com.

3. This round neck printed sports T-shirt for men can instantly add to your style. It has a round neck liked by most men and is made with superior quality fabric. You can pair it with your joggers for a run or wear it with your favorite pair of jeans and go on a romantic date. The T-shirt can be bought for Rs. 349 from shoppersstop.com.

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From our editorial team

Very Suitable for Pregnant Women!

As Athleisure includes activewear and stretchable clothing, it is ideal to be worn by pregnant women. So if you are expecting the good news or happen to know someone who is pregnant, you can even consider gifting some suitable options from Athleisure clothing to the mother-to-be!