Related articles
- 18 Corporate Gifts for Colleagues, Employees and Clients: From Gadgets to Stationary and Home Decor, There's Something for Everyone (2019)
- What to Look for in a Gifting Vendor if You're Not Sure Where to Start: A Guide to Corporate Gifting and 10 Gift Ideas to Make the Selection Process Easier (2019)
- क्या आप भी इस दिवाली पर अपने प्यारे कॉरपोरेट्स को उपहार देने के बारे में सोच रहे हैं, तो इस अनुच्छेद को जरूर पढ़ें। 12 शानदार उपहार विकल्प (2019)
Factors To Consider Before Choosing Gifts To Clients
Giving gifts to clients can be a great way to connect with them and show appreciation. It is also a very tricky thing as it can either make your client feel highly valued or it can make them feel undervalued. This is like a make or break thing. In business, relationships with clients matter the most as happy clients equal to more business. Here are some of the factors you should consider before choosing gifts for your clients--
#1 Utility
Giving a gift which will inevitably end up in the trash is a waste of time and resources. Instead, focus on giving a gift which your client can actually utilize. Most of the generic gifts like calendars aren’t actually used by the client. They are either given away or end up in the trash. Regardless of how expensive your gift is, if it can’t be utilized by the client, it is an unworthy gift. Food is a great choice because not only will the client be enjoying it, it can be shared amongst others around him too. Gifting should be something which is done as a way to show your appreciation rather than do some branding.
#2 Pricing
Generally, business is done because of how much value you are providing to the client. It is not because of the expensive gift you are giving. More often than not, an expensive gift can be perceived as a bribe and your client will feel obligated to continue doing business with you. This will cause resentment in your relationship.
Also, it is important that you gift all your clients equally. Giving an expensive gift to one client and a cheap one to another client will make your business relationships sour and might even affect your business negatively.
#3 Client's Culture
We are living in a multi-cultural world. There are vast differences in what is perceived as good and bad in various cultures. Therefore, understanding the culture of a client is of utmost importance. It is better not to give any gift at all rather than gifting and then offending a client. Make sure that the gift you are giving isn’t offensive to the client in any way. That way, you can show your appreciation to the client and also build a strong relationship.
Top 10 Corporate Gifts To Clients
#1 Illusion Wall Clock
This wall clock is definitely a unique gift to give to your client. You might be thinking, how is it unique? Well, we agree that wall clocks have been a common corporate gift but this one is special. Let us tell you how--
This wall clock is an illusion timepiece and it shows a man walking with each passing second. By positioning it differently, we can also see it as a horse running. This wall clock sends a hidden message that, with each passing second, you are thankful to your client and appreciate what he/she has done. It also serves another purpose. You can remind your client of the value of time. Most people live under an illusion that time is stagnant. But, it is not. In the moments when your client feels so, this clock will serve as a reminder that it is not. It is a perfect addition to any office space.
This wall clock is elegant and can add a unique element into any room. This 12-inch diameter clock is made of aluminium and plastic. Designed on moire pattern, this wall clock runs on 1D battery. You can purchase this as a gift to your client for Rs. 4199 from bigsmall.com.
#2 The Maker Folio
Organizing is an important factor which promotes productivity. By gifting this Maker Folio, you are sending across the message of gratitude to your client. This maker folio, which is made of leather, is an excellent product which makes it easy for your clients to take notes. This folio has a slot for a standard sized notepad, two pens, a pencil, a regular sized iPhone and earphones. Apart from that, this folio has a zipper closure and keeps all the items inside it safe from falling. Because of these wonderful qualities, this maker folio has made its place on the list. This is an ideal giveaway to a client. It is a lightweight product and also comes in beautiful packaging. You can now gift this very functional maker folio for Rs. 1575 from 5By7.
#3 Parker Passport Holder - Milan Blue
We all know that travel is an integral part of a business and our client might also have to travel on a regular basis. If your client is a travel enthusiast, what is the best gift you can give? Well, parker passport holder is the answer! Parker is an elegant case which can easily carry our most important documents. Its size and the space to hold the most important travel documents - passport, boarding pass, ID and airline cards -- is what makes Parker a special gift. The leather with which it is made makes a person want to hold it more often. This amazing product can carry:
a. Both 36 and 60-page passport
b. 4 cards
c. A little cash and other important documents
This passport holder is made by skilled craftsmen and it can be personalized with the client's initials, name or message, which adds a personal touch to the gift. The foil color can also be chosen. Gift this great product by Urby to your client for Rs. 990. An additional Rs. 150 must be paid for the personalization.
#4 Full Page Customized Top Spiral Notepad
One of the items your client definitely use on a day-to-day basis is a notepad. Why not gift your client his very own notepad? This product will definitely make your client feel special and valued. Imagine the joy your client will feel when you customize a notepad specially for him, with his logo and his photograph. This will be his go-to notepad for writing down important information. Gifting is done as a form of appreciation, and so, to make your client feel special, add your client's company logo and to make it even more unique, add the client's photograph. This notepad can be made in A4 and A5 sizes. It has a wire binding with digital print. Also, you can choose the number of pages - 50 or 100. This product can be purchased from printland.in. Each notepad of A5 size costs Rs. 49 and the minimum order which can be placed is 20 units. Heavier discounts can be availed if ordered in bulk.
#5 Hp V237W 16 GB Design
It is essential for our clients to carry certain information with them wherever they go. With a 16 GB pen drive, we make it possible. Your client must be having a lot of pen drives already. What makes this pendrive special? Well, this 16 GB pen drive is not going to be just another pen drive, but it is going to be one which your client absolutely loves because of the personalized touches you are going to add to it. Add the logo of your client to this pen drive and gift it to him. This pen drive weighs 7g and has a metallic finish. That way, it can be easily found because the metallic finish makes the pen drive shine. It is compatible with Mac and Windows. You can order one for your client now from printvenue.com now for Rs. 499.
#6 200 GMS Dry-fruit Box
Food is one of the best gifts one can give to their clients. This gift can be shared and enjoyed by many. Unlike most gifts which are kept stationary, this gift gives the most happiness to the client. This time gift your client a 200 gms dry fruit gift box. This gift box has 4 types of dry fruits in it - Almonds, Cashew, Pistachio, and Kishmish. We all know that there are numerous health benefits which can be gained by consuming these dry fruits. This gift symbolizes our intention of goodwill and prosperity to the client. The gift box can be personalized to suit your client's taste and it is possible to imprint the client's logo on to the gift box. Individual messages and wrapping can be done. The minimum order quantity for this gift is 100 units. You can purchase this gift item from brandedcorporategift.com for Rs. 500 per unit.
#7 Sound Bun
Another useful gift item to give your client is a sound bun. There are multiple ways in which your client can use this sound bun. It can either be used for work or for recreational purposes. This way, you are gifting your client a product which he/she can use in any way they want.
Sound bun is a portable bluetooth FM speaker. Your client can carry this small product wherever he/she wants with ease and utilize it. It has a USB slot, TF card slot, and AUX In. It is available in black colour and you can purchase this gift from businessgifts.in for Rs. 1579 per unit.
#8 Tea Scroll
Tea, a drink which originated in China, is a very refreshing drink. Because of the health benefits present in tea, most people prefer to consume tea on a regular basis. If you ever noticed that your client is a tea enthusiast and keeps sipping tea often, this gift is a perfect choice. Tea is also a drink which is served as a welcome drink and also as one which is served out of respect. By choosing to gift this tea scroll, you are sending a message of respect and gratitude to your client. This tea scroll from Goodwyn has three different flavoured teas inside it. It has masala, Assam and Kashmiri flavoured tea inside it. The packaging can be customised. This gift can cost you anywhere between Rs. 501 and Rs. 1000 based on the quantity and the customisations. Order it from brandstik.com now!
#9 Wooden Pen Stand
A pen stand is a very classic gift option, yet, it is immensely valuable as it is an item of utility. Every one of your clients will need to have a pen stand on their desk to keep their stationary organised. If you have a large number of clients and you cannot customise a gift according to each of them, this pen stand is your saviour. Just customise it according to your clients and you don't have to worry about whether or not this gift is a success. This pen stand is made of high-quality wood and has a clock-like design on it. Your client cannot only use it in their office, but also in their house. The minimum order quantity for this gift is 30 units. You can get this gift item for Rs. 599 per unit from fnp.com.
#10 Desk USB Hub
Well, are you bored with giving gifts which are not so creative and is your creative side itching to come out? Well, here's the perfect gift for your client. A multipurpose Desk USB Hub. This is called a multipurpose desk hub because it caters to various needs. Firstly, it acts as a regular pen stand where you can store your stationery. Secondly, it acts as a source of light. The LED white night light makes it a little bit easier for your client to move around the office in the night. The best feature, however, are the USB ports. These can act as a desk station hub for charging. Moreover, they can also be used as regular USB's to transfer files.
You can get this amazing product worth Rs. 365 per unit (for 20 units) from 5By7 here.
Adding Your Logo to the Gift - Yes or No?
Well, it is a definite no.
Marketing and corporate gifting are two different things which serve two different purposes and it is not wise to mix them. Marketing is done for personal branding and gift giving to show appreciation and gratitude. The gift is for your client and not a means to promote yourself. Adding a logo to the gift may be insulting as well. Adding it to the packaging and the card is okay but not to the actual gift.
So, make sure that you do everything in your power to make the client feel appreciated and valued. Add lots of personal touches to it and make it all about the client rather than about you.
Related articles
- 18 Corporate Gifts for Colleagues, Employees and Clients: From Gadgets to Stationary and Home Decor, There's Something for Everyone (2019)
- How Do You Impress Your Boss Through a Gift? 10 Great Gift Ideas for Male and Female Bosses That aren't Over the Top or Underwhelming, but Just Right (2019)
- क्या आप भी इस दिवाली पर अपने प्यारे कॉरपोरेट्स को उपहार देने के बारे में सोच रहे हैं, तो इस अनुच्छेद को जरूर पढ़ें। 12 शानदार उपहार विकल्प (2019)
- Corporate Gifting Made Simple: How to Choose Professional Gifts and 10 Formal Gifts to Give Clients, Associates or Employees in 2019
- Enrich Your Professional Relations This Festival of Lights: 10 Corporate Gifts for Diwali 2019 to Build Confidence and Strong Relationships at the Workplace
Give the same gift to your clients
It is important that you give the same gift to your client. As mentioned earlier, giving an expensive gift to one client and a cheap one to another client could turn your business relationships sour and might even impact your business negatively as one client can get to know what the other received.