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What Makes Corporate Gifts So Important?

Corporate gifts can make or break your brand’s image in the professional space. Whether you’re planning on giving those gifts to your clients, your employees or your customers, it is essential to get it right.

Corporate gifts create a long lasting impression of your brand on your target audience and are capable of creating a word of mouth publicity.

A lot of thought is given to corporate gifts by brands since it is an excellent way of forming an influential and well-knit organisational culture as well as for cultivating a loyal customer base.

A corporate gift would make your clients and customers connect with your brand - creating a long term connect and relationship with the brand, making them feel a part of your brand’s journey. The same applies when you’re curating gifts for your employees, as it makes them feel a pivotal and valued part of the brand, which eventually results in them caring for the brand and working more passionately for the goal of the brand.

When you’re giving corporate gifts to your clients or customers, you should give it some extra thought and consideration since these days there are a lot of competitive brands out there offering all kinds of creative and curated gifts and you’d not like for your brand be overshadowed.

Since it is not every day that you have to think about these gifts, but only for special occasions, it must be given its due thought instead of picking anything as a corporate gift which might not serve any purpose.

In this article, we are sharing with you our tricks and tips and the rest you need to know when you’re stuck in the dilemma of curating corporate gifts for your brand.

Things to Keep in Mind

Now that you know and understand the importance of corporate gifts, you might feel stuck while picking out the right gift. So here are some quick tips to keep in mind.

Understand Your Objective

Before you pick out the gift you’re planning on spending your money on, it is important that you understand the aim of those gifts along with the occasion behind such gifting – celebration or festivities or brand anniversary etc.

Along with this, your selection of a corporate gift would depend on the audience for the same. For instance, present for an employee might be very different from what you might want to gift your loyal customers.

Spend some time understanding the target audience for your gift, keeping in mind the purpose of corporate gifts for them.

If the main objective is the brand presence, then you might want to go for an option where you can easily brand your product out there, through a logo, or any other language of your brand that you want to communicate through.

If your objective is giving back to the employees, then you would want to give them something that makes them feel important. For instance, you could provide them with a fitness band customised with your brand’s logo. This would communicate the message that you and the brand cares about their employees' health and well-being along with the hours they put in for work.

This would be a much better gift for your employees rather than the desk accessories which they barely used. Moreover, it also showcases that some thought and consideration have been put behind the gift, and the interests of the employees were considered to be of great importance.

Focus on Quality

This is one mistake that a lot of brands end up making while curating corporate gifts – not focusing on quality.

What you need to understand is that long gone are the days when bigger used to be better. In today’s time, what matters at the end of the day is the quality of your product than its quantity.

That's why, make sure you focus on the utility of the product, keeping in mind the audience for those gifts. They’d like something that can be of use for their day to day lives rather than something difficult to manage or put in use.

So remember, always go for a quality product which serves a purpose rather than falling for its size.

Plan Your Budget

Make sure to have a budget in mind for your gifting needs.

You should aim at setting up an appropriate budget – which is neither too much nor too less. Overspending on these gifts might result in overdoing the gifts, which would then make your brand seem too immodest. On the other hand with less budget, it would make you go for gifts that are compromised on quality.

That is why it is essential to have just the right budget when planning on corporate gifts because it is not something you can take a risk with since the image of your brand could be at stake.

Once you have an overall budget, you can also segregate the same for different category of audience. For instance, keep more budget for valuable and old clients, the core team of your organisation and your regular customers.

10 Unique & Premium Corporate Gift Ideas

If you’re looking at gifting the most important people for your brand - core employees, old clients and loyal customers, then you should go for gifts that are of premium quality and unique.

We’ve picked ten unique and premium corporate gift options here. Scroll below to read more:

1. 2019 Planner

Source rubberbandproducts.com

Planners are always a great gift idea since it is something which is of great use to everyone in the corporate world.

This A5 week a page planner by Rubberband comes with a hardbound, brown linen cover, along with an elastic band and a pocket on the back inside cover which can be used to compile, store and organise those cards or other important papers.

It is designed in a monthly and a weekly way, with 15-month planners plus 52-week planners. It is available in two shades - Brown and Black and is priced at Rs. 1,325. Right now, Rubberband Products is offering a 50 per cent off on this product through their website.

2. Charger Wrap

Source brandless.co.in

We all know how difficult and chaotic it can be to look for our chargers. But with Brandless’s Charger Wrap, you no longer have to rummage in your bag or even turn your room upside down looking for your phone charger.

This charger wrap snugly wraps around the cord and adapter and ensures hassle-free days at all times.

It’s a great corporate gift option which offers great utility. It is also available in different shades like black, brown and grey giving it that classy look. You can buy this from brandless.co.in for a price of Rs. 550 per piece.

3. Wooden Luggage Tags

Source customeditions.letternote.com

Everyone loves to travel these days - whether for work or for a personal vacation. This wooden luggage tag comes in handy and is a great option for a corporate gift which would remind your audience of your brand every time they travel.

It comes with personalised name and email with wooden engraving on the luggage tag. You can reach out to Letter Note to know all about their special Bespoke Custom edition and pricing options which might vary depending upon the quantity that you’re looking for.

4. Accessories Case

Source thepostbox.in

An Accessories Case is an excellent option whether you’re planning to buy a corporate gift for your customers or your employees. It comes in handy and is great for everyone’s storage needs. It can be used to carry cords, pen drives, money coins etc.

This accessories case from The PostBox is made from upcycled Genuine Leathers - a first in a series of products focussed on reducing wastage which is created during the production of Leather Goods. Available in several colours, it comes with a one year warranty from defects in hardware from the original date of purchase.

It is priced at Rs. 429 for a single piece on postbox.in. You can reach out to them to inquire about their customised options and pricing.

5. Passport Case

Source nappadori.com

Nappa Dori offers a bespoke range of exquisite corporate gift options like this passport case for all enterprise models from small scale to blue-chip companies.

This Passport Case by Nappa Dori is creative, unique and great in quality which makes it a good go-to gifting option for all your important clients. This one comes with a printed design of ‘Kids with kites’, making it a perfect option for your international clients as well.

It is specially handcrafted with genuine leather, digitally printed on 100% cotton canvas. It also has pockets and slots available for cards and documents. It is priced at Rs. 3,650 on their website.

What is great about Nappa Dori is that each product is handcrafted by master artisans, and they easily customize products as per client preferences – both products as well as packaging.

However, all corporate gifts are subject to minimum quantity orders and require time. For more information, you can write to them at info@nappadori.com

6. Wireless Sound Bars

Source printstop.co.in

Priced at Rs. 2,000 per piece, this Wireless Sound Bar is a statement gift option for your brand. It is a perfect fit in today’s technologically advanced time and can be used both while working or in leisure time.

It is available at Print Stop and can be customised with your brand logo or other specifications.

Print Stop offers great pricing varies depending upon the quantities required. You can reach out to them and have a look at their detailed catalogue to know more.

7. Wooden Engraved Notebook

Source customeditions.letternote.com

This Wooden Engraved Notebook by Letter Note’s special Bespoke Custom edition, is a minimal and sophisticated corporate gift option. It is available in two sizes - A5 size and pocket size (5.5 in x 3.5 in).

Letter Note offers refined and joyful designs for its corporate clients, which would help your brand to engage your customers.

They have created customised editions for a wide range of brands in the past and understand that corporate gifts can be a great way of forming a cohesive organisational culture as well as cultivating a loyal customer base.

You can reach out to Letternote to know all about their special Bespoke Custom editions and for all your pricing queries which would vary depending upon the quantity that you’re looking at.

8. Gadget Wrap

Source brandless.co.in

This Gadget Wrap by Brandless is a great solution for tangled cords, vanishing chargers, and lost USB problems. Whether it’s on campus or an adventure, it is a product with great use which makes it a unique and smart corporate gift option.

It is made up of premium leather quality and is available in various colours. It is priced at Rs. 1,850 on brandless.co.in, and you can also reach out to them for customisation options and pricing offers.

Wooden Pencils

Source brandless.co.in

This classic wooden pencil set is handcrafted in wood with gold embossing, a minimal yet premium gift option. It is made up of superior quality HB lead which makes it ideal for daily use at both work and home.

It is priced at Rs. 180 for a pack of five pencils at brandless.co.in. You can reach out to Brandless for customisation options and more details.

10. Wooden Clock

Source printstop.co.in

This LED Wooden Clock by Print Stop is a suitable corporate gift option and comes in a 12/24 hour selectable format. It has a built-in time memory to keep time setting intact when not in use.

Additionally, it has a power saving mode which turns off the display to save power when not in use. It comes in two shape options - Triangular and Rectangular.

The same can be customised especially for your brand, making it a great gifting option. You can also opt for different colours depending on your preference.

The price range for this Wooden Clock ranges from Rs. 800 to Rs. 575 per piece for a quantity ranging from 50 to 1000 products. Have a look at their catalogue for more details.

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Don't Go Cheap on Corporate Gifting

When it comes to corporate gifting, there's a fine line which divides expensive and premium. Leaning too much towards any one side may lead to some wrong impressions among your employees or colleagues. Be thoughtful before deciding on the most relevant gift. These gifts are perfect which balance out both the sides perfectly and are going to be much appreciated!