Eyes are the Windows to the Soul and Lashes are the Perfect Pair of Curtains(2020):10 Most Popular Mascara Brands on the Market That Have Entered the Beauty Space.

Eyes are the Windows to the Soul and Lashes are the Perfect Pair of Curtains(2020):10 Most Popular Mascara Brands on the Market That Have Entered the Beauty Space.

Source www.ulta.com

Mascara can help us darken, thicken, lengthen or define the eyelashes. Focus on the eye makeup has always been a priority for women, not just in modern times but as far as historical evidence can take us we can see ancient women aesthetically adorn their eyes. We have compiled a list of the best mascara brands to help you choose.

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Why Mascara is a Must Have Beauty Item?

Many women agree that one of the vital beauty products that they cannot absolutely live without would be a ‘Mascara’. It is an essential grooming item to look bright-eyed every morning. It effortlessly accentuates your eyes. It is used to darken, lengthen and intensify the natural eyelashes that draw attention to your beautiful eyes.

There are two types of mascara waterproof and washable. Washable as the name suggests is easy to remove, it has high water content and a better option to maintain the health of your eyelashes. This can be removed by using only water, you don’t need a makeup remover. Waterproof mascaras have less amount or may not contain any water at all, which makes them last in rain, tears or sweat. However, you will need an oil cleanser or eye makeup remover to remove this kind of mascara.

There is mascara available to volumize, lengthen, curl or separate and depending on the effect it gives, the formula also varies. The mascara brush is also as imperative as the mascara. The brush, in fact, optimizes the performance of a mascara. The bristles on it come in varied shape, size and length. The shelf life of mascara is the shortest as compared to other beauty products. Use up the mascara tube before 3-months to avoid the risk of being exposed to bacteria.

4 Mascara Hacks That Make Your Eyes Look Beautiful and Bigger

1. Moisturize Lashes

Prepare your lashes overnight by using specially formulated conditioner for eyelash or moisturizer or baby oil before going to bed. This will keep your lashes in shape and the mascara will smoothly glide on the lashes the next day.

2.Apply in Phases

It is suggested to apply mascara in phases all through the day whenever you find time instead of applying just once in the morning. Apply a light coat in the morning and another coat while on your way to work and one more application when you are at your desk. This ensures that your mascara is fresh all the time.

3. Don't Curl Lashes After Applying Mascara

Once your mascara dries, it makes the lashes less flexible and hard. So, your lashes are stiff and are not ready to curl. Besides, the mascara will stick to the curler. So, it is better to curl the naked lashes and then apply a coat of mascara.

4. Avoid Using Waterproof Mascara Everyday

Waterproof mascara is perfect for summer, but it should be avoided for everyday use. It is not easy to remove waterproof mascara. You need to use a solution that is formulated specially to remove this kind of mascara and constant tugging and pulling of lashes will make them weak and prone to fall.

10 Best Mascara Brands in India

Revlon Water Tight Mascara

Source www.amazon.in

There are several things that can ruin your eye makeup including mascara. It could be rain, humid climate or a tearjerker movie. No matter what is the reason for your tears, this mascara from Revlon will stay untouched. Yet, the mascara does not compromise on style. The creamy formula creates extreme volume while separating each lash for that extra drama. The feather-light formula lasts all day without flaking and gives voluminous hold all the while. It gives a new edge to your eyes and a rich, feather-light and dark finish. It is also budget-friendly and 8 ml is just Rs. 448.

Colourbar Zoom and Whoosh Mascara

Colorbar is one of the leading cosmetic brands in India and is a favourite of urban women. The brand provides a classy and innovative product range that defines the stylish women of today. Turn your everyday natural look to an intense drama with Colorbar Zoom and Whoosh Mascara. Even on minimal makeup days, applying a coat of it work wonders. The ultra-conditioning formula glides smoothly on your lashes without clumping or flaking. It is free of mineral oils, parabens and formaldehyde. It is not only safe for those wearing contact lens but also ophthalmologist tested. If you are looking for a cruelty-free brand then this is it. Make this product your everyday beauty staple. The product is available on Nykaa for Rs. 455.

Maybelline Hyper Curl Volume Express Mascara

A favourite lash-enhancing mascara holds curl the entire day. It coats, separates and lengthens lashes. It opens up your tired-looking eyes creating a doe-eyed effect. It is waterproof, so you will stay put whatever the climate. You will get hyper-curled and hyper-volumized lashes without much effort. The Eyeliner contains sealing wax, which helps retain a volumized curl which lasts for almost 18 hours. It is safe even for those who use contact lens. It is ophthalmologist tested. This budget-friendly mascara is approximately Rs. 235.

MAC in Extra Dimension Lash Mascara

This product has been a favourite since its launch. The mascara provides dense volume and is smudge-proof. It extends lash length and is clump resistant. It thickens lashes and helps define your eyes beautifully. The large molded brush of this ultimate classic mascara creates volume while conditioning the lashes for flexibility and softness. The large brush stores optimal mascara liquid that allows right amount to be delivered as it glides onto the lashes. The tip of the brush helps apply mascara with precision and helps accentuate lower lashes and hair at the corner of your eye. The Mascara is not runny or very thick. Even with 2 to 3 coats, you will not notice clumping which is the highlight of this product. The mascara is waterproof and the cost of it is Rs. 6847.

L’oreal Paris Voluminious Pappilon Waterproof Mascara

L’Oréal Paris Mascara is a revolutionary product that comes with a wing-brush to stretch, lengthen and volumize every lash. Cacoon fibre is used to make this brush which helps in applying the mascara evenly without leaving any clumps. The evenly-spaced soft bristles give fabulous end to end coat to your lashes. It is smudge free and lasts for several hours. L’Oreal mascara is impressive and a popular product. It not only volumizes but also leaves your lashes feathery and long. Well-packaged in a metallic tube, it stands up against other higher-end brands. The mascara manages to incorporate the lengthening and volumizing properties of other regular mascaras and long-wearing quality of waterproof mascara to give you dramatic lashes. The 7 ml product costs Rs. 840.

Rimmel London Extra 3D Lash

If you are a big fan of mascara who wish to achieve lash goals of natural-looking definition or voluminous and bold look, the Rimmel Extra 3D Lash Mascara product has you covered. The formula not only adds volume, curl and length to your lashes but also separates the lash and curl them putting you in complete control. They are suitable for even sensitive eyes and is ophthalmologically tested. Apply the mascara beginning at the roots and sweeping in a zig-zag motion to the tip of the lashes. Hold the wand for about 30 seconds at the tip to lock in the curling effect. Repeat the process to build extra volume for bolder and bigger lashes. Get the lashes you desire without going for false lashes or extensions with this volume adding mascara. The 8ml mascara tube will cost about Rs. 399.

Lakme Eyeconic Curline Mascara

Even if you’re going for a minimalist makeup look, mascara is something that no one wants to skip. If you do not want to spend a fortune to buy a product that works, then try budget-friendly Lakme Eyeconic Mascara. It is just perfect to get long-lasting curled lashes. It is available in Blue and Black Shades. The iconic curl brush allows you to achieve boldest and fluttery lashes without tugging or pinching. It glides smoothly to give those perfectly curled lashes. The nourishing mascara is enriched with D-Panthenol, which gives a smooth look to your lashes. The mascara gives a dramatic look to your eyes by intensely curling your lashes. The Royal Blue Shade is vibrant and is sure to brighten up your eyes. You can use this product to enhance your everyday look as it complements any kind of eye makeup. For such an amazing price, it is worth buying, if you are looking for a curl-boosting mascara for that fanned-out look. It is available on Amazon for about Rs. 360.

Clinique High Impact Mascara

From falsies to extensions, there are an array of ways to achieve fluttery, long and thick lashes. However, those who often use extensions agree that they are pricey and others who have tried to strip their false lashes know how difficult it is to master the art. But things are a bit easier and thanks to Clinique High Impact Mascara, a popular volumizing mascara that adds maximum volume, length and definition to your lashes. Just a simple swipe is all it takes to add that intense drama to your lashes. The mascara is natural-looking and is perfect for brunch or office. It separates the lashes perfectly all day without flaking or clumping. The formula is also smudge-resistant and perfect to give a mega-definition to your lashes. The product is 100% fragrance-free and is allergy tested. The product is available in India for Rs. 2,200.

Lotus Herbals Maxlash Botanical Mascara

Enriched with plant-based extracts of Lavender, Witch Hazel and Symphytum Officinale Leaf, Lotus Herbal Mascara nourishes and protects your eyes. A single coat of Lotus Herbal Mascara leaves your lashes fluttery and soft. You can give a beautiful big eye illusion with this formulation that is packed with natural ingredients. The delicate and fragrance-free formula is perfect for sensitive eyes. The creamy formula will keep your lashes clump-free and lifted. It gives a natural-looking volume and just a single coat is adequate to get the desired length. The wand is quite flexible and can be used to apply mascara effectively on the lower lashes as well. You are sure to get loads of compliments about your doll-like new flutter. The price of this herbal product is about Rs. 590.

Oriflame the One Volume Blast Mascara

If you want to bring on some drama tonight, but don’t want to go for falsies then choose a volumizing mascara like Oriflame One Volume Blast Mascara that delivers a full fan fringe. The mascara makes your lashes appear incredibly full without any clumps. The creamy formulation with its bold boost wax clings onto every single lash and promises 24X more lash volume. The soft brush raises eyelash at the roots and fans them to get a fluttery lash appearance. The non-drying formula will deepen and darken your lashes, which will look glossy and glorious. The product cost is Rs. 479.

Bonus Idea: How to Pick the Right Mascara Wand?

It’s not just the mascara brand that you need to consider, but also the brush or wand plays an important role to get different looks. The kind of brush you pair with a particular mascara has a huge impact on the results you get. Both in a way work together to get the desired look.

  • Full Wands – This is perfect to get volume. With each swipe, the bigger wand will help deposit a majority of the product at the base of the eyelashes which helps build girth with each coat.
  • Curved Wands – As the name suggests, this is best for curling. The arc help coax the lashes upward.
  • Ball-Tipped Wands - The spiked sphere is perfect to give definition to your lashes. You can give detailing for a custom look.
  • Hourglass Wands – The U-shaped wand is ideal for Eye-opening, as it can reach to the outer corners and helps pull up and out your lashes gently with every swipe.
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Malathi
Malathi is a freelance content writer offering blogging, ghost-writing, and copywriting services. In addition to developing digital marketing content, she maintains niche websites related to kids, parenting, and pregnancy. Malathi's works have been featured on several prominent blogs and websites. When she is not writing, you will find her exploring exotic locales on our beautiful planet.
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Conclusion

Mascaras are an important part of your every day make up and are widely used across the globe. So, when buying the product, be sure to check out the brand and the ingredients, so as to not suffer from any reactions. When you are choosing your next mascara, first decide what look you are after and what type of lashes you have. This will help you weed through the hundreds of different mascara formulations that are in your local department and drug stores so that you can choose the one that’s perfect for you. If all else fails and you aren’t quite getting the desired effect, don’t be afraid to mix and match mascaras. The best part is that you can’t go wrong, so have fun with it!