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Tips on Choosing Corporate Giveaways
Etiquettes of Corporate Gifting
Corporate Gifting has been an important part of a well-thought business strategy. It not only establishes but also enhances significant business relationships and has hence become a competitive means of identifying products and services that could add the brand’s image. Most business gifts are thoughtfully considered for the clients at large, employees and also any prospective clientele. Whether it is to thank long associated clients for their business or for recognizing employees for their valuable contributions and going beyond the usual norms of working hours, the underlying principle’s the same for all, to strengthen the relationship between each party.
Corporate gifting is different from the incentives, branding gifts, and rewards and recognition. But they are important from a marketing perspective. Before giving any gifts, it is important to look into the policies of gifting of both the giving and receiving companies, in due consideration of any restrictions that may be placed on the value of the gift. Gifts should not be given during any business transactions, bidding processes, luxury gifts like a car or high-value vacations are susceptible to scrutiny as well.
Exploring Giveaway Options
Gifts should be chosen appropriately and with deliberation on the business association. When gifting, it is important to assess the strength the association, if the receiving individual is distant and likes to maintain a professional distance, then gifting may be misconstrued. Similarly, in a new association getting up close or too lavish in gifting may be problematic too.
There are a lot of gifting options in the corporate realm. Where edible items have become very popular in the gifting arena, they've become quite generic. Gourmet food hampers can be enjoyed, however many a times, they don’t make it past the reception area and are consumed by office staff. Liquor and wine are all time choices for gifting, however hard liquor has become less preferable; office items like stationary that’s quirky yet useful are good to include in, provided they come with good quality and a stylish finesse; special passes to concerts or live entertainment, gift cards are all promising choices to be considered as well.
Sourcing the Gifts
When engaged in the sourcing of gifts, your choice of shop depends on the type of service you’re looking at or the volume of gifts you are looking to invest in. Important things like whether you’d like customised gifts, drop-shipping to recipients or personalised packaging also play a significant role in the process. For small scale gifting, retail catalogues or stores are the best, then there are several small and large manufacturing companies that have special marketing departments to sell their goods in huge volume. You can search online for such units. The internet makes it accessible to send customised gift messages and online certificates for easy redemptions through online vendors.
10 Brilliant Corporate Giveaway Gift Ideas
Mini Moon Keychain
An innovative LED keychain the Mini Moon is easy and compact to carry around with your keys and for all outdoor adventures. Designed to emit maximum light with one LED bulb in the smallest size, the empty space on the device gives you ample room for your branding needs too. Measuring 2.5 x 3.5 cms, the Mini Moon is made of plastic, is available in assorted colours and is priced at Rs. 120 per piece.
Indoor Desk Plant
Indoor plants have air purification characteristics and can be placed inside self-watering pots, which make them an ideal corporate giveaway option for any season. Peperomia Green is easy to grow and maintain plant which is quite attractive and suitable for terrariums as well. This compact and visually attractive plant grow with green foliage and at a good pace under diffused light conditions. It needs watering only twice a week and makes for a lovely indoor plant. The Peperomia Green Plant is priced at Rs. 195 per piece.
Multi-Purpose Alarm Clock
Easy to use and carry around, this Multipurpose 4-in-1 Alarm Clock with an innovative design and functionality comes in attractive colours. It serves as a set of a plastic digital snooze shelf clock, with a pen holder, a laser torch and a pointing pen laser antenna. Measuring 7 x 5 x 4 cm and weighing 132gms the clock is powered by 2 AAA batteries (not included in the package) and displays time in a 12/24 time format, has an alarm and snooze function and also displays the temperature. The laser pen antenna that comes with it, is encased in a silver tone box and looks quite sleek. The entire set is priced at Rs. 676 per piece.
Magnetic Fidget Spheres
This stack of 5 Magnetic Balls isn’t just a cool desk décor but also works as a fidget toy! Serving as a stress buster these Jumbo Magnetic Fidget Spheres comes with display base and 5 balls that will keep you busy by keeping you distracted from stress during a break so that you return recharged to work. Arrange them, hear them clack as they bond together or have fun rolling them, these spheres can be used to hold paper clips and/or other office accessories made of metal when kept idle. Measuring 3.25” L x 3.25” W x 2.5” H, the set of fidget spheres is priced at Rs. 564 per set.
USB Mini Humidifier
With a USB interface and low power consumption, this lightweight, portable Air Diffuser is easy to use and carry. It has a humidification area of approx. 10-13 sq meters, increases air humidity and reduces dust and bacteria. Made of ABS+PP+Silicone+AS, with a water capacity of 100ml it has an operating time of 3 hours and weighs 127gms. Creatively designed as a sports t-shirt, the Mini humidifier, fresher and mist maker comes with a USB cable and a cotton swab and is priced at Rs. 718 per piece.
Mini Emergency Car Toolkit
A multi-tool car kit for urgent troubleshooting, this Mini Emergency Toolkit comes with 10 different tools to cut seat belt in case of an emergency, a compass, a glass breaking hammer with safety lock, a red light flasher for distress signaling, and some other foldable tools for varied use. It is an ultra-compact and stylishly designed 10-in-1 tool that’s easy to carry and doesn’t take up much space. The emergency mini car tool kit is priced at Rs. 495 per kit and is available at discounted rates for quantities varying between 5 and 300+ pieces.
Infuser Bottle
This Fruit Infuser Bottle with a fruit basket holder allows you to add your favourite fruit flavours to your drinking water, and can also hold other drinks like fruit flavoured tea and green tea bags to make iced tea. With an opening around the mouth, you can drink directly from the bottle without detaching the fruit holder. You can mix your own of fruits, veggie and herbs to come up with unique fusions of flavoured water. The bottle comes with a 750ml capacity and is priced at Rs. 180 per bottle.
Portable Solar Mobile Charger
With a capacity of 1*606090 4000 Mah, measuring 140*75*14(mm) and output of 5V/1A 5V/1.5A, this portable Mobile Charger is powered by solar energy and serves as double charging USB. With its unique design, a DIY power bank battery case it can support the charging of two devices at a time with a 1*606090 battery. The package doesn’t include the battery and comes with a Dual USB solar power charge case, a PCB board, an LED light and a solar energy board, priced at Rs. 429 per piece. It is available in assorted colours.
Power Nap Accessory - Ostrich Pillow
Made of premium quality cotton and a comfortable choice for most workaholics and frequent travelers, this smartly designed Ostrich Pillow is ideal for corporate gifting and more so for people on the move. Whether its traveling in the metros, in the flight or train, why waste time doing nothing, when you can simply put this on and enjoy a quick power nap, recharging your mind and body to face the world afresh! It is comfortable and flexible, allowing you to adjust the pillow’s snugness and made in soft cotton. It covers your forehead to your ears’ area. Priced at Rs. 399 per piece.
EZ Popcorn Maker
A healthy choice compared to the greasy and expensive popcorn bags, this plastic EZ Popcorn Maker is quite handy in making your favourite brand of popcorn with your supervised dose of butter and salt for a healthy mix. Its heat resistant handle prevents burns, and once the popcorns pop, all you need is to flip it over and remove the base. It's easy to use silicon lid measures the kernels and keeps them from popping out. In 2 ½ to 4 minutes the popcorn’s close to 4 cups is ready. The popcorn maker measures 15 x 15 cm,5 1/2" long x 7" wide x 6 1/2" high and is priced at Rs. 379 per piece.
Bonus Tip: Quick Tips on Corporate Gifting
To ensure your gifts find a rightful reception by the recipients, here are some quick tips to increase the possibility of them being well-received.
- Gift Volume
The more you buy, the larger the discount. It is best to be aware of the offers and discounts applicable to the volume of gifts you’d place an order for. - Branding
When gifting, just a small sticker of your company’s logo is good enough to promote your gift, so avoid inserting advertising inserts with your gifts. - Samples
If you opt for edible gifts, make sure you have sampled them yourself before sending them, for they should reflect the value of your relationship with your corporate associates, and if the item isn’t of the highest quality, it will reflect badly on your company’s repute. - Quality
No one likes awful gifts, either disappointing in quality or bad in packaging. So, ensure there’s no compromise on the gift quality. - Delivery
The gift should be delivered well in time, be it a perishable item or a gift that serve an occasional purpose, it should reach when the recipient is around to receive it and not over a weekend. - Employee Gifts
When it comes to gifts for employees, it is a good idea to float 2-3 options of gifts one can choose from, in terms of individual preferences and lifestyle choices. This will also be well-received as it would be something they want for themselves. - Client Gifts
Getting gifts for anyone is a thoughtful process, however when you are looking at corporate gifting, you need to exercise extra care to ensure all quality measures, and significant points are kept in mind.
A personalised and well thought of gift goes a long way in promoting a long lasting and equally respected relationship. When choosing a gift for clients, ensure they aren’t run of the mill kinds of gifts, like gift hampers or desktop utilities. Options like a special pass to a concert, or a sporting event, a charity donation on their behalf would be more appreciable.
Depending on your company’s scale of business, you may or may not be directly involved with your clients, and in that case, your employees may be better associated with them than you. This would also mean that there may be times when the employees may have an opinion on why a particular client should be gifted. In that respect, allow your employees to send gifts to clients when they deem it fit with the necessary parameters for the same, of course.
Gifting doesn’t need to be calendar bound. When you decide to gift, that is more authentic and opportune a time to do so. Everyone receives a gift during festivals and holidays which has become monotonous and boring. Hence, you can personalise the time when you send out gifts, by celebrating their wins, or a show of support during a low, this, in turn, will promote healthy professional relationships.
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Corporate Gifting to a Client is a Professional Courtesy
Regardless of the times, whether it is an old or the latest corporate gifts, they are used to show your employees that you are thankful and grateful for their hard work, which makes the organisation successful. When searching for these presents, it is essential that you purchase something that will be of use to the person you are gifting it to. If you cannot find something that can be used often or every other day, then you can look for souvenirs, which has significance to your business relationship. When you look at the present on your table, you should feel happy and think of the person who gifted it to you. Employees will feel appreciated when they see their gifts that are long-lasting and hidden with a lot of memories and good times. Remember that gifting your employee or customer once will not help you retain them. You need to continue to prove to them that they are truly appreciated in order to win their business hearts.