Understand How the Saree Business Works & Learn Simple and Easy Techniques on How to Start Your Own Saree Bazaar (2019)

Saree is one of the traditional dresses of our country and it gives an elegant look to the bearer. With modernization, a lot has changed in our society but the value of saree is still supreme and is preferred by women not only in family gatherings but is also considered as Indian formal wear.

If you have a sense of the quality of clothes and knack of fashion, you can invest your free time in earning handsome money from the saree business. With the advent of the internet, everything is within our reach from the four walls of the house. While as customers we can opt to purchase from anywhere around the world, by just using our mobile phones, as business owners, you can also reach out to any part of the country from the comfort of your home. One of the easiest ways to do it is through an online store; start a saree bazaar online and start earning with minimal investment.

As a part of the online saree business, you can also sell salwars, cloth materials, kurtis, and lehengas. There is a huge ready market awaiting you to capture it. Furthermore, you don’t even need a shop or a colossal stock as everything can be done online at your convenience from your home. All you need is a smartphone and a good internet connection and you will easily find an umpteen number of manufacturers to provide you with the desired collection. By being a reseller, you can earn approximately Rs.50,000 per month. It is an awesome mean of earning through socializing!

Surprisingly the prerequisites for this awesome source of income is very limited. Like any other business, knowing your products and services is crucial, it gives you an edge over your competitors and helps you to handle your customers effectually. It will be good to have a basic knowledge of sarees and dress materials so that you can answer the queries of your customer seamlessly. This knowledge will also help you to target customers appropriately and to promote your product on the basis of its usages and benefits.

The next thing that you will need for your online saree business is a smartphone or a laptop with a good internet connectivity. This is primary to market your products and for being in touch with your customers. Since we are focusing on online business, being socially active on online media and being readily available on Whatsapp, Facebook and other social media like Sheroes is important.

The final thing that will you require is the information about a manufacturer and its distributor network. You will need to build and maintain a long-lasting relation with the manufacturer(s) and their distributors to ensure that you never run out of stock. To add on it will be great if you know multiple languages. Since this business attracts a lot of foreign clients, knowing English will be beneficial for expanding your business and moreover it will also help you to communicate with people from different backdrops.

A business runs on goodwill and you cannot afford to sell poor quality products to your customers, mostly when it is solely online based. So, you need to find such manufacturers who will provide you with a good quality product at a reasonable price. You can find good dealers from Surat, Varanasi (Uttar Pradesh), Fulia (West Bengal), and Chennai as there are numerous good designers who produce multifarious designs at a competitive cost.

But, before venturing into these markets, it will be good to find local weavers as they can be your guide and their costs will be the best. You need not visit these dealers regularly, but once you establish your business deal with them the rest will fall in place smoothly. In the initial days, you might have to visit your local weavers once a month to explain your requirements to them. Once they are clear about your type of customers, they will start producing the quality and design of cloth you expect and the same will be delivered to your customers directly by them.

You will only need to market your products with images and specifications, once you receive the order, your weavers will courier the same. With time you can venture into the other good markets in India and promote their products through your established online saree shop.

Your customers’ base will be majorly derived from the social market and some might be from your locality also. This type of business mostly flourishes on word of mouth and through rigorous online marketing. Be regular on Facebook and other social networking sites and post images of sarees and other dress materials regularly. You can also start a blog to educate the audience on the various aspects of saree, the different designs, benefits of each material, the various usage of saree and such other topics. When your friends see that you are informed about your products, they will automatically start feeling attracted towards them and it can be a good source of converting prospective customers into customers.

The blog can also be your online saree shop where you can create a segment specifically for displaying your products. So, when your readers will visit it, they will not enjoy reading but will also be able to make some informed purchase form one podium.

You need to be very vociferous about your online saree business and inform all your associates about the same. While you will not need to invest any money in marketing your product, you will need to invest a lot of time for the success of the same. Inform more and more people about your new business and talk about it in family gatherings or to your neighbors.

Your primary target audience is adult females and in today’s world, most of them are active on social networking sites. So, if you can post regular updates of the collection of sarees, you can expect a good customer base. You will also need to be active on Whatsapp and create groups depending on the choice of your customers and for those people who are not active in other social media like Facebook. Besides, post an article in your blog once a month and publicize the same.

Request your customers to share their feedbacks online so that others can also be informed about the acclamations received by you. During the festive season like the pujas and new year, you can use promote big bazaar saree sale as these are good techniques of increasing sales and winning customer’s preference.

You can take the benefit of the various online shops like Flipkart, Amazon, Snapdeal, Paytm etc. These online markets take care of the logistics, you simply need to showcase your product on their portals. Create an account and list your products. Once the online marketing companies verify the quality of your product, you can start selling. If your sarees as per the market demand and are reasonably priced, you can expect to start earning within a short span of time.

While the market has become more competitive, it has become more lucrative and convenient also, With little efforts, you can earn an attractive income from the online saree business.

Sarees come in a various range starting from Rs.300 and for designer sarees, it can go up to Rs.55,000. So, your costing depends on the material and design of saree (this is where your knowledge of dress material and saree will help you and your weavers or manufacturers will not be able to cheat you). Since you will not need to purchase any shop space or keep any employees, you can enjoy the entire profit. Depending on the location, you can either give the option of free delivery or charge a nominal delivery cost.

The other costs that you will incur for conducting the online saree business is the cost of internet, one time expenditure in a standard smartphone (or laptop), mobile bills as you will have to be in constant touch with your manufacturers and customers, and the cost of travelling to the weavers unit once a month. Unlike opening a saree shop, the investment required for an online saree shop is less than Rs.20,000. Except for the smartphone’s cost, rest all the expenditures are recurring in nature and won’t sum up to more than Rs.2,000 to Rs.3,000 per month.

After deducting all your expenditures, in most cases, the profit margin is 30 to 45 per cent. So, depending on the price quoted by your weaver, you can price the sarees after adjusting your profit margin. Mostly the profit margin is not very high on the low range sarees, but for the designer sarees or for the sarees above Rs.1,000, you are bound to fetch a good profit.

Whatever the scenario is, this business is safe and will not end you up in any losses if you can create a good customer pool.

Since it is going to be an online business, you will not need any license or registration for the same. Moreover, you are nothing but a mediator between the manufacturers and customers. You are not manufacturing any product and thus, you will not have to register your business or opt for a license number. Your entire business will function on the relationship that you build or have built over the period of time. There will be no shops or area procured by you or employees appointed by you. So, overall it is a hassle-free business.

The foundation of online saree bazar India depends mainly on your networking skills and good relations. This simple to start business demands nothing from you except your time and dedication. If you are dedicated and follow the simple tips, you are bound to enjoy great success from the convenience of your home.

Maintaining an online saree shopping bazaar does not require any technical skills and it is one of the most lucrative business options in India. Once you can create the desired goodwill in the market, you can appropriately find international customers also. Your friends and social networking sites can help you to reach out a wider range of audience. Unlike a physical shop, the online shop has no boundaries.

If you do not have any idea about the saree market India, you can visit local shops either as customers and gather idea on the price range or discuss with them your online saree shop’s plan. In both the cases, you will get to learn a lot on how the saree and cloth material market functions.

Spend some time with the senior members of the family and ladies in your neighborhood and learn from them on the various types and segments of sarees. India is vast and so is the variety of saree available in this country. If you can understand this market, you are bound to be successful in your endeavor!