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Tips for Online Food Delivery
Target Audience
With continuously evolving technology, mobile applications and web portals have become very important in the business realm, right from paying bills to buying grocery to online orders. India’s opening doors to eating in than dining out in 2019 as food outlets latch on to food delivery startups, with the food-delivery market currently fixed at nearly Rs. 50 crores. A popular audience for meal deliveries, the youth populace and working professionals, who are caught up in the chaos of city life and long working hours, find it challenging to think of stirring up a quick dinner or get embroiled in the stressful exercise of buying groceries. With most of them on the lookout for home-cooked meals, food delivery apps have become an essential addition to everyday life. The other segment is the Parents who are endlessly running around on errands, to-do lists, extra classes for the kids, overwhelmed and exhausted!
Custom Applications
With the millennials shifting their food preferences from the conventional dine out to eating in, the on-demand food delivery services at the click of a button with unlimited cuisines and easy pay options have made life easier for most people. This makes the food delivery app development for restaurants on the high end. In the execution of this business model, there are two popular developing app models that rule the market. The aggregate model which is based on the conventional food delivery process offers a platform for the customer to browse through various food options, facilitate their order and provide support. Once the order’s confirmed, the aggregator mediates the information to the restaurant and executes the delivery. This business model’s suitable for big investment startups. Another alternative for food delivery service’s logistics delivery support.
The model makes it easier for the partner restaurants to deliver orders without worrying about the hassles of delivery or paying the drivers or maintaining vehicles, and instead focus on making their services better. The key essentials to set up a credible and promising food delivery app are to identify the target audience, find on-demand apps that factor in customers-delivery drivers-restaurant partners and the restaurant web admin. In addition, the user app has to be interactive with easy registration steps, menu listing and delivery tracking with a secure payment system.
The Right Partners
At the onset, you may find it challenging to create a potential network of restaurants, however with the right market approach, it will get easier and better to connect with compatible partners. Popular brands like Swiggy, Grubhub and many others have an option to ‘partner with us’ who take the responsibility of the restaurant partner’s delivery process on a commission basis. Further, when on the lookout for partners, the right questions to ask would be – their level of experience in handling the food delivery app development model, do they follow the standard coding & make use of the latest framework? What kind of technologies do they follow?
Long story short, begin by scoping out the key players in the market, evaluate their operations on a large scale, brainstorm and discuss your app with the development vendors and look at the promotional avenues on social media before the business launch, highlighting your USP, making lucrative offers and opening your brand for a long & trustworthy association with your clientele.
Popular Food Delivery Services
Dominos Pizza
Dominos Pizza’s a food delivery expert that has operations all across the globe. Domino's is one of the leading online food delivery services in the fast food market in India. As of December 2018, Domino's has over 1200 stores in nearly 271 cities in India and has been driving online sales since 2011 accounting for nearly 18%-20% of their total sales as of December 2013. With delivery services in various cities across India, Dominos delivers food with a 30 minutes delivery guarantee on all orders, with the exception of bulk orders. With their competitive pricing, different payment gateways for paid partnerships and lucrative offers, Dominos specialize in pizzas, chicken wings, and plates of pasta. Jubilant Food Works Limited and its subsidiaries operate the Domino's Pizza Brand with exclusive rights in India, Nepal, Bangladesh & Sri Lanka. They can be contacted at Jubilant FoodWorks Limited.
Noida – 201301,
U.P. +91- 120 4090500
Faaso's
An Indian ‘Food on Demand’ company that was incorporated in 2011, Faasos operates in 15 of the largest cities in the country in over 200+ locations and specializes in both webs as well mobile orders/delivery services. The only business in the realm of Food Services with a vertically integrated process of order, distribution & delivery, Faasos receives nearly 30,000 orders every day has a variety of breakfast options, Indian meals, Chinese food, South Indian delicacies, Rice & Biryani combos, wraps and rolls and some delicious desserts on their menu. They can be contacted at: +91-7700020020
Food Panda
A German mobile food delivery marketplaces with its HQ in Berlin, Food Panda is operational in over 10 countries allowing end users to select their favourite dishes and place orders via the company’s mobile application as well as a web portal. Acquired by the Indian Cab Company, Ola in Dec’2017 Foodpanda has been functional in India in 150 cities partnered with over 20,000 restaurants. Foodpanda has been working independently of its parent company with a substantial increase in food orders on account of new offerings and the upgradation of its delivery logistics with over 3lac orders per day! They can be contacted at Pisces E-services Pvt. Ltd.
Sector 18, Gurgaon
Haryana- 122015
Swiggy
One of the leading food ordering mobile app in India, Swiggy was created from a perspective of providing food services with proper delivery support from restaurants close to the customers’ residence. Based out of Bangalore, it was founded in 2014 and is managed by Bundle Technologies Private Limited in over 60 Indian cities. Having partnered with nearly 50,000 restaurants all over, Swiggy leads from most other food delivery competitors with a no minimum order condition, live tracking of order, and quick delivery offerings. They’ve introduced two new options where single serve meals can be ordered with free delivery options in select cities and also an unlimited free delivery option on all orders exceeding Rs.99 (based on subscriptions). Swiggy can be contacted at:
Jakkasandra, Koramangala 1st Block
Bangalore – 560034/ +91-80-39591592/67466791
Zomato Order
An Indian restaurant search & discovery service, established in 2008, Zomato specializes in providing details and extensive customer reviews about restaurants including menu options, pictures as well as online delivery services. Zomato’s different and one of the top contenders in the realm of the Food Delivery Business, in terms of its diversity. With a fine web space that contributes to a curated list of top trending restaurants, cafes, pubs in different cities, providing options of delivery/take-out/drinks & nightlife and upcoming events, it’s more like a city guide aimed at being user-friendly. With over 1 million restaurant partners worldwide, Zomato’s present in nearly 10,000 cities across 24 countries. They can be contacted at +91 011 30806376
Uber Eats
A renowned food order app in the country Uber Eats is operational in all the major cities and function via a mobile app both on Android and iOS devices. Functioning under the aegis of Uber Technologies, a popular taxi services with presence across the globe, Uber Eats operates in over 1000+ world cities, allowing customers to choose their favorite dishes from nearby restaurants and get it delivered to them in quick time. Operational between 10am-11pm, 7 days a week, Uber Eats charges a flat delivery fee of Rs. 25. They can be contacted at: +91- 0-89712 22222
Pizza Hut
Pizza Hut is a global pizza delivery app with an online presence in several countries around the world. With an assortment of pizzas, beverages and desserts, Pizza Hut offers quickly to get to and lucrative local offers. Having partnered with 16,000 restaurants in over 100 countries, Pizza Hut came to India in 1996 and ended up being the first International Restaurant chain to lead in the realm of food delivery from Bangalore. One of the most trusted brands, Pizza Hut’s popular for its lip-smacking, freshest and affordable pizzas. Pizza Hut in India is managed by Yum! India and can be contacted at
12th Floor, Global Business Park, Dlf City 1, M.G. Road,
Gurugram, Haryana 122002/ +91-124-4025100
Fresh Menu
Operating in Delhi, Gurgaon, Bengaluru & Mumbai, Fresh Menu specializes in a changing menu every day with the expertise of Highly skilled chefs and an offering of world cuisine in the comfort of home. Fresh menu excels at providing top quality meals with farm fresh fruits & veggies, halal-certified meats and meals free of preservatives or additives. With a delectable selection of salads, soups, sandwiches and more, Fresh menu delivers between 9am to 11pm. 80% of their sales are driven by their web and mobile app and the remaining from other aggregators. Fresh menu can be contacted at
Sector 5, HSR Layout,
Bengaluru, Karnataka 560034/ +91-80- 40424242
Box8
Founded in 2012, an Indian brand for select desi meals, Box8 commenced business as a small outlet in a corporate cafeteria, serving desi meals in an easy to carry box. Box8 now serves over 22,000 meals across 100+ outlets in cities of Mumbai, Pune, Bangalore and Gurugram, catering to all kinds of soulful eaters. With a unique offering of fusion boxes, all-in-1 meals, desi openers, steak meals, salads, biryani, paranthas, wraps, sandwiches, natural ice-creams and more Box8 delivers piping hot meals in less than 38mins and with a late delivery option till 1am in the night, the company has a leverage on other delivery service operators. They can be contacted at
14th Main Road,HSR Layout Sector - 3,
Bangalore, Karnataka – 560102
Inner Chef
Founded in April’15, Inner Chef has been growing rapidly with the choicest selection of modern Indian, delicious Mediterranean, genuine European and flavoured Asian cuisine. With their ready-to-eat meals, gourmet DIY recipe kits, detox cleanses & healthy eats, in addition to their self-indulgent desserts, Innerchef aims to deliver fresh food to its end users. Their objective being a healthy meal, Innerchef offerings include a range of detoxifying breakfast options, pressed juices, smoothies, parfaits, salads, soups and hyperlocal desserts in Delhi-NCR, Hyderabad, Mumbai and Bengaluru. They can be contacted at
B 18/4, Paschim Marg,
DLF Phase - I, Gurgaon, 122001
Bonus Tip: Marketing Tips
- Setting up an online food delivery service and running impactful campaigns to attract orders is an integral part of establishing a restaurant business. Registering on an online food portal’s not enough, especially when the primary revenue model is on account of deliveries and takeaways. Neither is offering discounts the only way to boost sales. With the advent of digital marketing, running smart campaigns to increases sales is one of the best ways to attract orders. Here are a few useful tips for making the food order campaign a hit!
- Social Media – FB, Twitter and Instagram are the buzzwords of social media marketing for sponsored postings and encouraged check-ins. Make the most of your cover pictures by drawing attention to call-to-action and then promoting the online food delivery for your venture. The social media posts across the popular platforms should clearly promote your services with an active link to your web portal or mobile app, redirecting the user than to the online order landing page. You can also use food groups online to reach your target audience..
- Online Promotions – Your official SEO optimized website will be resourceful to promote your delivery service facility and you can cash in on that by putting up attractive GIFs on the landing page to share your new venture, add the online order widget and display it clearly, including the clear call-to-action on the menu page and photo gallery to engage your customers, and send push notifications to your customers.
- Paid Advertising – Investing at the onset is much better than any regrets later. Options like display advertising, print media, television & radio, billboard advertisements, digital prints and flyer adverts are some other ways of promoting your business. Given the significant volume of revenue that online sales bring to a restaurant’s kitty, it is only fair that such diverse platforms are explored more willingly for long term returns.
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Order Food Online and Get Discount
As there are several online food delivery apps and websites are available in our country, so the competition has increased a lot. But you can get the benefit of this competition buy ordering food at lesser prices. Almost every food delivery service provider is providing a discount on there app/website so that they can capture a significant market share and increase their customers. Grab the different discount offers and order food now !!! Enjoy Eating.