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What is an OTT Platform

Source seattletimes.com

An Over-The-Top (OTT) platform is a streaming media service that users can view over high-speed internet. The services are akin to a subscription-based Video-on-demand service that provides access to the best content related to films and TV shows. The OTT platforms have been adding to their already large repository of content.

8 Best OTT Platforms in India

Amazon Prime Video

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Amazon Prime is among the largest producer of quality content in the country and is backed by Amazon. Prime subscribers can also get benefits on the e-commerce platform, like free delivery of online orders. Users also get the benefit of being able to access a host of music, original series and the best assortment of Bollywood, Hollywood and movies in many regional languages.

The platform does not have any ads, and you may view on multiple devices. The membership fee costs Rs. 129 per month or you may opt for the annual fee of Rs. 999. The monthly subscription renews automatically. If you are on the free trial period, it will be renewed to the yearly plan on completion of the free period.

Netflix

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It is among the most significant OTT players and is a US-based streaming company that set up base in the country in 2015. Netflix originals are among the best-rated ones. The platform also provides many Bollywood, Tollywood and regional films from which users may choose according to their liking.

It provides a free trial for 30 days. Users can subscribe to the platform for as low as Rs. 199 per month and can be viewed on handheld devices only. For the Basic plan, users can see on one screen in Standard Definition and comes at Rs. 499 per month. The Standard plan allows you to view in 2 screens for Rs. 649 per month and the Premium plan will enable you to see in 4 screens for Rs. 799 per month.

Disney+ Hotstar

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Being from the stable of Star Network, this OTT platform allows access to the host of the shows that are available on the Star channels across the country. It also allows users to view the entire database of Hollywood and Bollywood films. It has almost 100,000 hours of content across eight languages. You may also see your favourite sports on this platform.

The platform has an adaptive video playback technology that adapts to the bandwidth speed available. The premium plan is available at Rs. 1,499 per year or Rs. 299 per month. The VIP plan is available at Rs. 399 per year.

Zee5

Source flickzee.com

This platform is from the Zee stable that is a storehouse of Indian and international TV shows and movies. It also includes content across ten regional languages, viz. Bengali, Malayalam, Tamil, Telugu, Kannada, Marathi, Odiya, Bhojpuri, Gujarati and Punjabi. Users can also access acclaimed Turkish, Korean and Spanish TV shows. You can access news and kids channels as well.

Its subscription plans are reasonable with multiple options. The monthly plan comes at Rs. 99, the quarterly plan at Rs. 299, the half-yearly plan at Rs. 599 and the annual plan comes at Rs. 999.

Voot

Source mediabrief.com

Voot is an offshoot of Viacom18 and is an on-demand platform with a vast range of content and choices for its subscribers. The subscribers can also view content from 18 channels, like Nickelodeon, VH1, MTV, and Colors. It has a large variety of dramas, spoofs and comedies that keeps their users glued to their platform. The platform boasts over 40,000 hours of video content.

While Voot is the ad-supported platform, Voot Select is the premium service. The Voot Original series is available only to the paid subscribers. The subscriptions plans come within your budget and are priced at Rs. 99 per month or Rs. 499 per year. The monthly subscription has a free trial period of three days, and the annual subscription has a free trial period of 14 days.

Sony LIV

Source livemint.com

Sony India has introduced its own OTT platform – Sony LIV, that has the entire content of Sony's channels on the platform. Users can also view various football tournaments, like the UEFA Europa League, UEFA Champions Trophy, Serie A, La Liga, etc. The platform has a Mood Wheel that allows the users to view content based on their mood. The My Q feature enables users to queue the content of their choice and view at their discretion. The LIV Guru provides a points system for loyal subscribers.

Sony LIV has a monthly plan costing Rs. 299, a half-yearly plan of Rs. 699 and an annual plan of Rs. 999.

Mubi

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Mubi is among the newest options available to users, having entered the scene at the end of 2019. It has a subscription-based model where the movies are available only for a definite period of 30 days. It is available on several platforms like Roku devices, PlayStation, Apple TV, Samsung and LG Smart TVs, etc. It is available on desktop and smartphones too. Of late, they have launched a Library that allows users to select films that were chosen by its curators. Users can have a free trial and enjoy on Smart TV using Chromecast.

There are two payment models, a monthly fee of Rs. 499 and an annual fee of Rs. 4,788.

BigFlix

Source economictimes.indiatimes.com

Reliance Entertainment has come up with an OTT platform – BigFlix, which is a subscription-based streaming service. Users can have five profiles using which they can view HD content across five devices. The platform has a collection of over 2000 movies across 9 languages. The platform does not wish to provide too much English content. They have partnered with major production houses for providing them with content. The platform offers trailers and reviews also. Users can use Chromecast for viewing on the big screen.

After a free trial, users need to renew with a monthly subscription fee of Rs. 50.

Tips for Choosing Your OTT Platform

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Users need to be cautious when choosing their OTT platform that they can subscribe. The video player must be compatible with all screens. It will ensure that you have a seamless experience on your handheld device. The platform must allow you to create a wishlist where you can add the content you wish to view later. Users must also check out whether the platform has enough content for your preferred genre.

Digital Marketer, Blogger
Sanjay Das
Sanjay is a marketing professional with more than 15 years of experience. He has a penchant for writing blogs and articles and has written over 350 blogs across diverse topics and industries. Sanjay takes a keen interest in SEO-based content writing for websites and social media. He also runs his own blog for digital marketing articles.

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